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Description

Enhance your conversion rates and boost engagement while providing timely and relevant product suggestions through unique reinforcement learning features exclusive to Azure. By selecting key content, refining layouts, and tailoring offers with just two API requests, you can seamlessly implement these capabilities. The AI Personalizer, a component of Azure AI Services, serves as an independent personalization tool or as a supplement to your current ranking systems, requiring no prior machine learning knowledge. This allows you to deliver experiences that evolve with customer behavior, leading to improved click-through rates on homepages, the creation of personalized channels, or the fine-tuning of coupon offers and conditions. With the power of AI, you can identify what drives optimal results, ensuring you remain responsive to shifting trends in the market. Unlike traditional recommendation engines that provide a multitude of choices from an extensive catalog, AI Personalizer consistently delivers the top recommendation for each user interaction with your application. Integrating AI Personalizer is straightforward, requiring only two lines of code, and you can easily track prediction accuracy and make adjustments as necessary to enhance user experience continuously. As you leverage this advanced technology, your ability to connect with customers meaningfully will significantly increase, further solidifying your position in the competitive landscape.

Description

The Agile Marketing Platform for Financial Services Financial Institutions can use our services to deepen customer relationships, increase share of wallet, and increase loyalty. We allow them to easily execute personalized campaigns through all channels, at scale. Prisma Campaigns, an intelligent omnichannel orchestrator, can be used for online banking, mobile banking, email, SMS, and other channels. It uses customer data to allow FIs deliver targeted and personalized campaigns that are relevant, personal, and contextual at every stage of the customer journey. From insights to action Effectively orchestrate segmented real-time campaigns. 1-to-1 personalized messages Increase conversion rates by delivering personal and contextual messages All-in-one platform All your channels can be managed from one place: mobile, web and email. Integration is fast and simple Our SDK is easy to use and you can go live in 6 weeks. #BeRelevant

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Azure AI Services Yes 
Crestwood Cloud Yes 
Fastfill No 
Microsoft Azure Yes 

Integrations

Azure AI Services No 
Crestwood Cloud No 
Fastfill Yes 
Microsoft Azure No 

Pricing Details

$1 per 1,000 transactions
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

azure.microsoft.com/en-us/products/ai-services/ai-personalizer/

Vendor Details

Company Name

Prisma Campaigns

Founded

2015

Country

United States

Website

www.prismacampaigns.com

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

AB Testing

Audience Targeting Yes 
Campaign Segmentation Yes 
Funnel Analysis Yes 
Heatmaps No 
Landing Pages / Web Forms Yes 
Multivariate Testing Yes 
Split Testing Yes 
Statistical Relevance Analysis Yes 
Surveys Yes 
Test Scheduling Yes 
Visual Editor Yes 

Artificial Intelligence

Chatbot No 
For Healthcare No 
For Sales Yes 
For eCommerce No 
Image Recognition No 
Machine Learning Yes 
Multi-Language No 
Natural Language Processing No 
Predictive Analytics Yes 
Process/Workflow Automation Yes 
Rules-Based Automation Yes 
Virtual Personal Assistant (VPA) No 

Banking

ATM Management No 
Compliance Tracking No 
Corporate Banking Yes 
Credit Card Management No 
Credit Union Yes 
Investment Banking Yes 
Multi-Branch Yes 
Online Banking Yes 
Private Banking Yes 
Retail Banking Yes 
Risk Management No 
Securities Management No 
Transaction Monitoring No 

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing Yes 
Event Triggered Actions Yes 
Lead Management Yes 
Multi-Campaign Yes 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders Yes 
CAN SPAM Compliance Yes 
Customer Surveys Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Event Triggered Email Yes 
Image Library Yes 
Landing Pages/Web Forms Yes 
Mailing List Management Yes 
Mobile Optimized Emails Yes 
Reporting/Analytics Yes 
Subscriber Management Yes 
Template Management Yes 
WYSIWYG Email Editor Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Online Banking

Brokerage No 
Cash Management No 
Chat / Messaging Yes 
Credit Card Management No 
Electronic Statements No 
Fraud Detection No 
Loan Management No 
Marketing Automation Yes 
Retail Banking Yes 
Single Sign On No 
Transaction Monitoring No 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing Yes 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics Yes 
Contextual Targeting Yes 
Customer Profiles Yes 
Experience Management Yes 
Recommendation Engine Yes 
Website Personalization Yes 

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