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Description
Enhance your conversion rates and boost engagement while providing timely and relevant product suggestions through unique reinforcement learning features exclusive to Azure. By selecting key content, refining layouts, and tailoring offers with just two API requests, you can seamlessly implement these capabilities. The AI Personalizer, a component of Azure AI Services, serves as an independent personalization tool or as a supplement to your current ranking systems, requiring no prior machine learning knowledge. This allows you to deliver experiences that evolve with customer behavior, leading to improved click-through rates on homepages, the creation of personalized channels, or the fine-tuning of coupon offers and conditions. With the power of AI, you can identify what drives optimal results, ensuring you remain responsive to shifting trends in the market. Unlike traditional recommendation engines that provide a multitude of choices from an extensive catalog, AI Personalizer consistently delivers the top recommendation for each user interaction with your application. Integrating AI Personalizer is straightforward, requiring only two lines of code, and you can easily track prediction accuracy and make adjustments as necessary to enhance user experience continuously. As you leverage this advanced technology, your ability to connect with customers meaningfully will significantly increase, further solidifying your position in the competitive landscape.
Description
The Agile Marketing Platform for Financial Services
Financial Institutions can use our services to deepen customer relationships, increase share of wallet, and increase loyalty. We allow them to easily execute personalized campaigns through all channels, at scale.
Prisma Campaigns, an intelligent omnichannel orchestrator, can be used for online banking, mobile banking, email, SMS, and other channels. It uses customer data to allow FIs deliver targeted and personalized campaigns that are relevant, personal, and contextual at every stage of the customer journey.
From insights to action
Effectively orchestrate segmented real-time campaigns.
1-to-1 personalized messages
Increase conversion rates by delivering personal and contextual messages
All-in-one platform
All your channels can be managed from one place: mobile, web and email.
Integration is fast and simple
Our SDK is easy to use and you can go live in 6 weeks.
#BeRelevant
API Access
Has API
Yes
API Access
Has API
No
Integrations
Azure AI Services
Yes
Crestwood Cloud
Yes
Fastfill
No
Microsoft Azure
Yes
Integrations
Azure AI Services
No
Crestwood Cloud
No
Fastfill
Yes
Microsoft Azure
No
Pricing Details
$1 per 1,000 transactions
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Microsoft
Founded
1975
Country
United States
Website
azure.microsoft.com/en-us/products/ai-services/ai-personalizer/
Vendor Details
Company Name
Prisma Campaigns
Founded
2015
Country
United States
Website
www.prismacampaigns.com
Product Features
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No
Product Features
AB Testing
Audience Targeting
Yes
Campaign Segmentation
Yes
Funnel Analysis
Yes
Heatmaps
No
Landing Pages / Web Forms
Yes
Multivariate Testing
Yes
Split Testing
Yes
Statistical Relevance Analysis
Yes
Surveys
Yes
Test Scheduling
Yes
Visual Editor
Yes
Artificial Intelligence
Chatbot
No
For Healthcare
No
For Sales
Yes
For eCommerce
No
Image Recognition
No
Machine Learning
Yes
Multi-Language
No
Natural Language Processing
No
Predictive Analytics
Yes
Process/Workflow Automation
Yes
Rules-Based Automation
Yes
Virtual Personal Assistant (VPA)
No
Banking
ATM Management
No
Compliance Tracking
No
Corporate Banking
Yes
Credit Card Management
No
Credit Union
Yes
Investment Banking
Yes
Multi-Branch
Yes
Online Banking
Yes
Private Banking
Yes
Retail Banking
Yes
Risk Management
No
Securities Management
No
Transaction Monitoring
No
Campaign Management
Channel Management
Yes
Contact Database
Yes
Email Marketing
Yes
Event Triggered Actions
Yes
Lead Management
Yes
Multi-Campaign
Yes
Email Marketing
A/B Testing
Yes
Artificial Intelligence
No
Auto-Responders
Yes
CAN SPAM Compliance
Yes
Customer Surveys
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
Yes
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
Yes
WYSIWYG Email Editor
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
No
Sales Intelligence
Yes
Search Marketing
No
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes
Online Banking
Brokerage
No
Cash Management
No
Chat / Messaging
Yes
Credit Card Management
No
Electronic Statements
No
Fraud Detection
No
Loan Management
No
Marketing Automation
Yes
Retail Banking
Yes
Single Sign On
No
Transaction Monitoring
No
Personalization
A/B Testing
Yes
Abandoned Cart Saver
Yes
Account Based Marketing
Yes
Behavioral Targeting
Yes
Campaign Segmentation
Yes
Content Analytics
Yes
Contextual Targeting
Yes
Customer Profiles
Yes
Experience Management
Yes
Recommendation Engine
Yes
Website Personalization
Yes