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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Enhance your conversion rates and boost engagement while providing timely and relevant product suggestions through unique reinforcement learning features exclusive to Azure. By selecting key content, refining layouts, and tailoring offers with just two API requests, you can seamlessly implement these capabilities. The AI Personalizer, a component of Azure AI Services, serves as an independent personalization tool or as a supplement to your current ranking systems, requiring no prior machine learning knowledge. This allows you to deliver experiences that evolve with customer behavior, leading to improved click-through rates on homepages, the creation of personalized channels, or the fine-tuning of coupon offers and conditions. With the power of AI, you can identify what drives optimal results, ensuring you remain responsive to shifting trends in the market. Unlike traditional recommendation engines that provide a multitude of choices from an extensive catalog, AI Personalizer consistently delivers the top recommendation for each user interaction with your application. Integrating AI Personalizer is straightforward, requiring only two lines of code, and you can easily track prediction accuracy and make adjustments as necessary to enhance user experience continuously. As you leverage this advanced technology, your ability to connect with customers meaningfully will significantly increase, further solidifying your position in the competitive landscape.

Description

Fragmatic is an innovative AI-driven personalization platform that seamlessly integrates your analytics, content, and audiences into a cohesive learning ecosystem. By utilizing advanced AI Agents and a Topic Analytics engine, it uncovers user intent, facilitates experiments, and enhances conversion rates—all while maintaining comprehensive oversight for marketers. Designed for organizations seeking effective personalization that propels growth, Fragmatic empowers teams to achieve their objectives. The AI Agents delve into your ideal customer profile, content, and visitor interactions to identify impactful actions. Meanwhile, the Topic Analytics feature highlights the themes that drive conversions and those that create obstacles. The Opportunity Radar analyzes your GA4 data to convert traffic into actionable strategies without delay. Re:Call ensures that advertising and on-site experiences remain synchronized in real time. Every insight is presented transparently, with each recommendation clearly articulating its rationale. Marketers can confidently review, tweak, and publish their strategies without fear of opaque automation. This approach eliminates developer bottlenecks, fostering a rapid learning environment that leads to improved conversions and human-centered AI execution, ultimately enhancing overall marketing effectiveness.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Azure AI Services Yes 
Crestwood Cloud Yes 
Google Ads No 
HubSpot CRM No 
Klaviyo No 
LinkedIn Ads No 
Mailchimp No 
Microsoft Azure Yes 
Salesforce No 

Integrations

Azure AI Services No 
Crestwood Cloud No 
Google Ads Yes 
HubSpot CRM Yes 
Klaviyo Yes 
LinkedIn Ads Yes 
Mailchimp Yes 
Microsoft Azure No 
Salesforce Yes 

Pricing Details

$1 per 1,000 transactions
Free Trial Yes 
Free Version No 

Pricing Details

$300/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

azure.microsoft.com/en-us/products/ai-services/ai-personalizer/

Vendor Details

Company Name

Fragmatic Technologies Pvt. Ltd.

Founded

2023

Country

India

Website

fragmatic.io

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Product Features

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Alternatives

Alternatives

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