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Description

Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.

Description

Enhance the effectiveness of your advertisements by actively engaging with your audience throughout the entire ad creation process. Identify the most compelling concept from your ideas and, through continuous testing, refine it into something indispensable for your audience. Gain a comprehensive understanding of how to elevate your brand through targeted digital campaigns. Leverage audience insights and behavioral analytics derived from ads explored within social media settings. Initiating this process is simple; our validated approaches provide you with anticipatory consumer feedback during the advertising and innovation development phases. Enjoy the benefits of immediate results, as we connect you with the audiences that matter and deliver actionable insights in real-time, with comprehensive outcomes available in just six hours. Utilize these findings effectively by comparing them with historical data and pertinent benchmarks, allowing you to implement significant enhancements to your advertising and innovative strategies. The journey to transforming your work begins with reliable insights, which you can acquire from the leading consumer insights platform available today, ensuring that you always stay ahead of the competition. By making data-driven decisions, you’ll foster a deeper connection with your audience.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Facebook No 
Instagram No 
TikTok No 
Voxpopme No 

Integrations

Facebook Yes 
Instagram Yes 
TikTok Yes 
Voxpopme Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Azira

Founded

2012

Country

United States

Website

azira.com

Vendor Details

Company Name

Zappi

Founded

2013

Country

United Kingdom

Website

www.zappi.io

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Competitive Intelligence

Alerts/Notifications No 
Benchmarking No 
Competing Product Analysis No 
Keyword Tracking No 
Social Media Monitoring No 
Trend Analysis No 
Website Monitoring No 

Location Intelligence

Behavioral Analytics No 
Data Visualization No 
Demographic Data No 
Geocoding No 
Geofencing No 
Location Tracking No 
Predictive Analytics No 
Trade Area Analysis No 

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Product Features

AB Testing

Audience Targeting No 
Campaign Segmentation No 
Funnel Analysis No 
Heatmaps No 
Landing Pages / Web Forms No 
Multivariate Testing No 
Split Testing No 
Statistical Relevance Analysis No 
Surveys No 
Test Scheduling No 
Visual Editor No 

Heatmap

Behavioral Mapping No 
Dashboard No 
Dynamic Maps No 
Element Analytics No 
Embeddable Maps No 
For Sales No 
For Science No 
Radial Mapping No 
Territorial Mapping No 
Website Analytics No 

Idea Management

Activity Dashboard No 
Brainstorming No 
Collaboration No 
Creator Tracking No 
Idea Ranking No 
Project Tracking No 
Status Tracking No 

Innovation

Collaboration No 
Discussion Threads No 
Engagement Monitoring No 
Evaluation Workflow No 
Feedback Management No 
Gamification No 
Idea Ranking No 
Ideation / Crowdsourcing No 
Open Innovation No 
Polls / Voting No 
Trend Tracking No 

Market Research

Benchmarking No 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis No 
Survey Management No 

Pricing Optimization

Channel Analysis No 
Competing Product Analysis No 
Forecasting No 
Market Analysis No 
Multi-Store Management No 
Price List Management No 
Price Optimization Automation No 
Pricing Analytics No 
Profitability Analysis No 
Scenario Planning No 

Storyboard

Artwork Library No 
Audio Recording No 
Collaboration Tools No 
Drawing Tools No 
Graphic / Video Editing No 
Image Import No 
Project Management No 
Script Import No 

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