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Description

Axerto is a specialized Conversion Engine designed specifically for performance marketers and agencies, aimed at reducing Google Ads cost per acquisition (CPA) while enhancing Quality Scores. In contrast to standard page builders, Axerto connects seamlessly with your Google Ads API, enabling the creation of high-converting funnels that leverage your most successful ad assets to achieve an ideal message match. Key Features: • Dynamic Text Replacement (DTR): This feature automatically tailors landing page content to align with the user’s specific search phrases and ad intent. • Zero-GTM Tracking: It allows for immediate implementation of server-side conversion tracking, Enhanced Conversions, and precise iOS attribution without any involvement with Google Tag Manager. • Native Lead Routing: You can either capture leads within a built-in CRM or quickly route them using native Webhooks and Zapier integrations. • Agency Workspaces: Manage multiple client accounts from a single dashboard, keeping tracking pixels separate and controlling team permissions efficiently. Designed for media buyers who prioritize accurate tracking and higher returns on investment, Axerto eliminates technical hurdles that can hinder performance. This platform empowers agencies to streamline their processes and drive better results for their clients.

Description

Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable. The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior. For marketing teams, Littledata delivers measurable improvements: • Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails. • Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance. • Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy. Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Google Ads Yes 
Facebook No 
Facebook Ads No 
Google Analytics No 
Google Tag Manager No 
Klaviyo No 
Meta Ads Yes 
Pinterest No 
Segment No 
Shopify No 
Shopify Plus No 
TikTok No 
Zapier Yes 

Integrations

Google Ads Yes 
Facebook Yes 
Facebook Ads Yes 
Google Analytics Yes 
Google Tag Manager Yes 
Klaviyo Yes 
Meta Ads No 
Pinterest Yes 
Segment Yes 
Shopify Yes 
Shopify Plus Yes 
TikTok Yes 
Zapier No 

Pricing Details

$19/month
Free Trial Yes 
Free Version No 

Pricing Details

Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Axerto

Founded

2026

Country

Uzbekistan

Website

axerto.com

Vendor Details

Company Name

Littledata

Founded

2014

Country

United Kingdom

Website

www.littledata.io

Product Features

Product Features

Web Analytics

Campaign Management No 
Conversion Tracking Yes 
Form Analytics No 
Goal Tracking Yes 
Keyword Tracking No 
Multiple Site Management Yes 
Pageview Tracking Yes 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking Yes 

Alternatives

Alternatives