Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Axerto is a specialized Conversion Engine designed specifically for performance marketers and agencies, aimed at reducing Google Ads cost per acquisition (CPA) while enhancing Quality Scores. In contrast to standard page builders, Axerto connects seamlessly with your Google Ads API, enabling the creation of high-converting funnels that leverage your most successful ad assets to achieve an ideal message match.
Key Features:
• Dynamic Text Replacement (DTR): This feature automatically tailors landing page content to align with the user’s specific search phrases and ad intent.
• Zero-GTM Tracking: It allows for immediate implementation of server-side conversion tracking, Enhanced Conversions, and precise iOS attribution without any involvement with Google Tag Manager.
• Native Lead Routing: You can either capture leads within a built-in CRM or quickly route them using native Webhooks and Zapier integrations.
• Agency Workspaces: Manage multiple client accounts from a single dashboard, keeping tracking pixels separate and controlling team permissions efficiently.
Designed for media buyers who prioritize accurate tracking and higher returns on investment, Axerto eliminates technical hurdles that can hinder performance. This platform empowers agencies to streamline their processes and drive better results for their clients.
Description
Littledata pioneered server-side tracking for Shopify, helping direct-to-consumer (DTC) brands connect accurate first-party data to the tools they already use. With ready-made integrations for Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), TikTok, Pinterest, and Klaviyo, Littledata ensures your marketing performance data is complete, consistent, and reliable.
The platform closes the gap between Shopify and external tools by tracking 100% of orders, checkout steps, refunds, and recurring subscription revenue. This eliminates the common mismatches between GA4 and Shopify, giving teams confidence that revenue and attribution reports truly reflect customer behavior.
For marketing teams, Littledata delivers measurable improvements:
• Klaviyo – identify opted-in customers across sessions to trigger more effective abandoned cart, browse, and checkout flows, increasing revenue without sending more emails.
• Google Ads – upgrade tracking with Enhanced Conversions for better customer matching, lower CAC, and stronger campaign performance.
• Meta Ads – boost Event Match Quality Scores through Conversions API integration, helping ads reach the right audience with more accuracy.
Built for data experts but easy enough for marketers, Littledata provides an out-of-the-box solution that can be set up in minutes. Whether you’re a Shopify Plus brand scaling internationally or a growth-focused DTC store, Littledata makes it simple to unify your customer journey data, improve attribution, and run higher-performing campaigns with confidence.
API Access
Has API
No
API Access
Has API
No
Integrations
Google Ads
Yes
Facebook
No
Facebook Ads
No
Google Analytics
No
Google Tag Manager
No
Klaviyo
No
Meta Ads
Yes
Pinterest
No
Segment
No
Shopify
No
Integrations
Google Ads
Yes
Facebook
Yes
Facebook Ads
Yes
Google Analytics
Yes
Google Tag Manager
Yes
Klaviyo
Yes
Meta Ads
No
Pinterest
Yes
Segment
Yes
Shopify
Yes
Pricing Details
$19/month
Free Trial
Yes
Free Version
No
Pricing Details
Free
Littledata offers flexible, usage-based pricing tailored to your Shopify store’s order volume. Plans start at $0.35 per order with a free trial available.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Axerto
Founded
2026
Country
Uzbekistan
Website
axerto.com
Vendor Details
Company Name
Littledata
Founded
2014
Country
United Kingdom
Website
www.littledata.io
Product Features
Product Features
Web Analytics
Campaign Management
No
Conversion Tracking
Yes
Form Analytics
No
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
No
Site Search Tracking
No
Time on Site Tracking
No
User Interaction Tracking
Yes