Compare Avina vs. Identity Matrix

Avina is an advanced platform that leverages AI for automating revenue processes and providing signals intelligence specifically designed for B2B sales teams. It consistently gathers and enhances real-time buying indicators by analyzing anonymous website visits, which include intricate interactions such as scrolling, highlighting, and copying text, along with engagement metrics from advertisements and emails, LinkedIn activities, job transitions, updates from CRM systems, and additional sources. These signals are then scored and organized into a prioritized “Signals Inbox” to facilitate better decision-making. With an easy-to-use web SDK and seamless integrations with popular tools like HubSpot, Salesforce, Slack, Outreach, and SalesLoft, Avina constructs an automated and cohesive customer data platform that highlights the most valuable prospects and suggests optimal actions. The AI also aids in creating tailored outreach messages, generating briefs for meetings before and after they occur, synchronizing activities with CRM systems, and activating specific workflows. Implementation is quick, allowing teams to get started in under 30 minutes and witness improvements in their sales pipeline within just a week. Furthermore, the platform is supported by robust security measures, including TLS/AES encryption, role-based access controls, and comprehensive audit trails to ensure data integrity and confidentiality. Overall, Avina empowers sales teams to operate more efficiently and effectively in a competitive landscape.

Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.