Compare Autotrader vs. Vehicle Acquisition Network (VAN)

Autotrader B2B provides a comprehensive array of digital marketing, advertising, analytics, and retailing tools specifically crafted for automotive dealerships, aiming to bridge the gap between dealers and prospective car buyers actively searching for vehicles. This suite includes customized solutions for both Franchise and Independent dealers, featuring listing packages that showcase new, used, and specialty cars to eager shoppers, all while offering flexible visibility options and advanced merchandising features. Additionally, real-time analytics empower dealers to identify which vehicles generate the most interest and make informed decisions accordingly. The platform also boasts digital retailing capabilities that facilitate the online purchasing journey, allowing consumers to estimate payments, assess trade-in values, and apply for financing from any device, effectively streamlining the sales process before customers even step foot in a dealership. Furthermore, its distance retailing functionalities enable dealers to extend their reach beyond the confines of their local area by promoting delivery services and virtual selling methods, thus enhancing their market presence and boosting sales opportunities. By incorporating these innovative features, Autotrader B2B not only assists dealerships in closing more sales but also transforms the car buying experience for customers.

Vehicle Acquisition Network (VAN) is an automotive software platform built to help car dealerships acquire high-quality used vehicles directly from private sellers—without relying on auctions. As wholesale prices rise and vehicle availability tightens, VAN empowers dealers with tools to source inventory faster, more profitably, and with greater control. VAN aggregates local FSBO (for-sale-by-owner) listings, applies real-time market data to assess profitability, and automates communication with sellers at scale. Buyers can manage leads, track seller conversations, and streamline acquisition workflows through an intuitive CRM-style dashboard designed specifically for dealership teams. For dealers who don’t have dedicated acquisition staff, VAN offers a Managed Buyer program, pairing stores with expert buyers who actively source, engage, and negotiate with private sellers on their behalf—saving time and boosting acquisition volume without internal hiring. VAN is trusted by hundreds of dealerships across North America—from independent rooftops to franchise groups—looking to beat Carvana and CarMax at their own game. It's the smarter way to buy cars.