Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Aurora is an innovative market research platform designed to enhance efficiency and deliver exceptional insights to businesses of any scale, no matter their level of expertise in research. Gone are the days when business leaders had to depend on intuition or sift through countless search results; they can now quickly access accurate, real-time information to inform their choices. This tool uniquely integrates reliable data with GenAI within a user-friendly interface, making it accessible for startups, small to medium-sized businesses, and investors. What distinguishes Aurora is its commitment to transparency, as it offers clear calculations, citations for data sources, and outlines the assumptions behind its models, ensuring users are always informed. Currently, their flagship product is a market sizing tool utilized by both startups and venture capitalists, with plans for rapid expansion into additional features such as competitive intelligence, audience segmentation, and persona development. With a focus on empowering users, Aurora is set to redefine how businesses approach market research and decision-making.
Description
MarketCast is a leading global marketing research and technology company that harnesses the power of AI, data science, and human expertise to transform how brands understand and engage consumers. Their advanced Research Platform combines AI-driven models with robust data analytics to speed up research design, delivery, and insight generation. The company’s team of over 600 professionals includes researchers, technologists, and data scientists who work together to provide innovative advertising and brand research solutions. MarketCast serves more than 80% of the highest advertising spenders in the U.S., helping clients identify target audiences, craft resonant creative, and foster lasting brand fandom. Their approach merges data science and social science to link consumer attitudes and behaviors for actionable marketing insights. MarketCast’s culture emphasizes curiosity, trust, and diversity, driving continual learning and breakthrough discoveries. The company supports a wide range of sectors including entertainment, financial services, healthcare, and sports through tailored research services. MarketCast is committed to being the most tech-forward and data-driven marketing research organization globally.
API Access
Has API
API Access
Has API
Pricing Details
$19.99 monthly
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Aurora
Founded
2024
Country
United States
Website
tryaurora.io
Vendor Details
Company Name
MarketCast
Founded
1988
Country
United States
Website
marketcast.com
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Product Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking