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Average Ratings 0 Ratings
Description
Audiohook serves as a comprehensive platform for programmatic audio advertising, allowing brands to connect with listeners through various channels, including podcasts, streaming music, and digital radio. It features a dynamic marketplace specifically for podcast advertisements, enabling advertisers to discover the perfect podcasts by filtering through genres, audience profiles, and additional criteria. Advertisers can effortlessly match their brands with suitable podcasts and place ads across a range of audio platforms. The platform streamlines the management and purchasing of podcast ads, equipping users with user-friendly tools and detailed analytics for performance tracking and informed decision-making. Audiohook collaborates with various audio advertising platforms, ensuring that advertisers can effectively connect with their target audience regardless of where they consume audio content. With its advanced programmatic targeting capabilities, advertisers can deliver messages to the most pertinent listeners by focusing on demographics, personal interests, and listening patterns. Ultimately, this makes Audiohook a vital resource for maximizing audio advertising effectiveness in a rapidly evolving digital landscape.
Description
TrueTargeting, the audience targeting platform from Infillion, allows advertisers to connect with cookieless audiences through unique or proprietary data sets. With more than 275 ready-made segments that cover interests, buying intent, location visits, survey answers, and brand loyalty, the platform also provides tools for creating custom audiences. Advertisers can integrate their existing customer data, including CRM, CDP, email, loyalty lists, and point-of-sale information, to develop tailored segments and enhance their reach within a timeframe of 5 to 10 days. TrueTargeting leverages XGraph for immediate scaling, enabling advertisers to engage with users across all devices, impacting over 865 million people in the United States alone. The various audience types available encompass intent-based segments (reflecting recent visits that signify in-market behavior), interest-based segments (related to visits to specific location categories within the previous three to six months), predictive visit segments (which forecast the likelihood of visiting a place in the next month), and survey-based segments (derived from responses that indicate category preferences). Overall, this comprehensive approach helps advertisers effectively target and connect with their desired audiences.
API Access
Has API
API Access
Has API
Integrations
Audacy
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Neustar Localeze
Oracle BlueKai
Pandora
Semasio
SoundCloud
Integrations
Audacy
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Neustar Localeze
Oracle BlueKai
Pandora
Semasio
SoundCloud
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Audiohook
Country
United States
Website
www.audiohook.com
Vendor Details
Company Name
Infillion
Founded
2008
Country
United States
Website
infillion.com/data/truetargeting/