Average Ratings 1 Rating

Total
ease
features
design
support

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Description

Within the Pontiac Intelligence console, you can create audiences that are highly customizable based on unique device IDs linked to smartphones. You have the flexibility to include numerous specific details when defining your audience. Pontiac Intelligence provides access to an extensive library of over 350,000 audience segments that can be seamlessly integrated into your marketing campaigns. You can also connect a comprehensive range of third-party audiences to enhance your targeted efforts. If you're aiming to reach individuals who have shown interest in various activities or lifestyles through their online behavior, our thousands of behavioral segments can help you achieve that. For example, you can target job seekers in the entertainment sector, individuals searching for school supplies, or those earning between $50,000 and $75,000 annually. Additionally, you might want to reach consumers interested in specific products, like teeth-whitening strips. With pre-packaged audiences readily available, you can efficiently tailor your campaigns to meet your specific marketing goals and objectives. The possibilities for audience segmentation are virtually limitless, allowing for highly effective targeting strategies.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Brandwatch Yes 
Buffer Yes 
Google No 
Hootsuite Yes 
Lumen by Talkwalker Yes 
Meltwater Yes 
Microsoft 365 No 
OpenX No 
PubMatic No 
Pulsar Platform Yes 
X (Twitter) Yes 
Yahoo Search No 

Integrations

Brandwatch No 
Buffer No 
Google Yes 
Hootsuite No 
Lumen by Talkwalker No 
Meltwater No 
Microsoft 365 Yes 
OpenX Yes 
PubMatic Yes 
Pulsar Platform No 
X (Twitter) No 
Yahoo Search Yes 

Pricing Details

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Trial No 
Free Version Yes 

Pricing Details

$25 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Audiense

Founded

2011

Country

United Kingdom

Website

audiense.com

Vendor Details

Company Name

Pontiac Intelligence

Country

United States

Website

pontiac.media/platform.html

Product Features

Audience Intelligence

AI / Machine Learning Yes 
Audience Segmentation Yes 
Competitive Intelligence Yes 
Content Tracking Yes 
Data Visualization Yes 
Data-Driven Insights Yes 
Filters / Search Yes 
Image Recognition Yes 
Sentiment Analysis Yes 
Social Listening Yes 
Social Media Analytics Yes 
Trend Tracking Yes 

Influencer Marketing

CRM No 
Campaign Management No 
Faceted Search / Filtering No 
Influencer Discovery Yes 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring Yes 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis No 
Survey Management No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports Yes 
Engagement Tracking Yes 
Influencer Tracking No 
Multi-Channel Data Collection Yes 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering Yes 
Multi-Account Management Yes 
Post Scheduling No 

Social Media Monitoring

Audience Segmentation Yes 
Competitive Analysis Yes 
Configurable Alerts No 
Customer Engagement No 
Dashboard Yes 
Impact Scoring No 
Influencer Tracking No 
Reputation Management No 
Sentiment Analysis No 
Trend Tracking No 

Product Features

Alternatives

KPI6 Reviews

KPI6

KPI6.com

Alternatives

Adelphic Reviews

Adelphic

Viant