Compare Audiense vs. Methodify

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Methodify stands out as a premier automated market research platform on a global scale, specifically engineered to streamline the labor-intensive and costly aspects of marketing research. Its inception was inspired by extensive concept testing conducted with one of Canada's largest banks. By utilizing Methodify, the bank was able to conduct consumer research at an accelerated pace while maintaining high-quality feedback. The platform simplifies and expedites access to essential consumer insights throughout all stages of product development and marketing, empowering businesses to make more informed decisions. Furthermore, Methodify's modular design allows for customization, enabling companies to obtain consumer feedback on various product, marketing, or experiential inquiries—even those they may not have considered before. This level of adaptability ensures that businesses can remain agile and responsive to consumer needs in an ever-evolving market landscape.