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Description

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Description

KPI6 is a Software as a Service Suite that brands and media agencies use to understand their customers, identify their needs, define segments of their audience, and develop marketing strategies. It analyzes a variety of user-generated content as well as unsolicited sources such social and web panels, open data, and online reviews to provide critical strategic insights that a company needs in order to drive innovation, opportunity evaluation, strategic planning, segmentation and creative development. Each person has unique characteristics that can benefit a brand or an industry. These traits can be a great asset to your company. Your leaders should spend their time on strategic planning and management and not on interpreting conversations or building user profiles. Your organization requires custom solutions that do the work and carry out the research.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Brandwatch Yes 
Buffer Yes 
Google Data Studio No 
Hootsuite Yes 
Lumen by Talkwalker Yes 
Meltwater Yes 
Pulsar Platform Yes 
Tableau No 
X (Twitter) Yes 

Integrations

Brandwatch No 
Buffer No 
Google Data Studio Yes 
Hootsuite No 
Lumen by Talkwalker No 
Meltwater No 
Pulsar Platform No 
Tableau Yes 
X (Twitter) No 

Pricing Details

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Trial No 
Free Version Yes 

Pricing Details

$15,000 based on usage
quarterly, semestral, annual license.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Audiense

Founded

2011

Country

United Kingdom

Website

audiense.com

Vendor Details

Company Name

KPI6.com

Founded

2016

Country

Italy

Website

kpi6.com

Product Features

Audience Intelligence

AI / Machine Learning Yes 
Audience Segmentation Yes 
Competitive Intelligence Yes 
Content Tracking Yes 
Data Visualization Yes 
Data-Driven Insights Yes 
Filters / Search Yes 
Image Recognition Yes 
Sentiment Analysis Yes 
Social Listening Yes 
Social Media Analytics Yes 
Trend Tracking Yes 

Influencer Marketing

CRM No 
Campaign Management No 
Faceted Search / Filtering No 
Influencer Discovery Yes 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring Yes 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis No 
Survey Management No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports Yes 
Engagement Tracking Yes 
Influencer Tracking No 
Multi-Channel Data Collection Yes 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering Yes 
Multi-Account Management Yes 
Post Scheduling No 

Social Media Monitoring

Audience Segmentation Yes 
Competitive Analysis Yes 
Configurable Alerts No 
Customer Engagement No 
Dashboard Yes 
Impact Scoring No 
Influencer Tracking No 
Reputation Management No 
Sentiment Analysis No 
Trend Tracking No 

Product Features

Audience Intelligence

AI / Machine Learning Yes 
Audience Segmentation Yes 
Competitive Intelligence Yes 
Content Tracking Yes 
Data Visualization Yes 
Data-Driven Insights Yes 
Filters / Search Yes 
Image Recognition Yes 
Sentiment Analysis Yes 
Social Listening Yes 
Social Media Analytics Yes 
Trend Tracking Yes 

Competitive Intelligence

Alerts/Notifications Yes 
Benchmarking Yes 
Competing Product Analysis Yes 
Keyword Tracking Yes 
Social Media Monitoring Yes 
Trend Analysis Yes 
Website Monitoring No 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management No 
Email / Online No 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management No 
Statistical Analysis Yes 
Survey Management No 

Natural Language Processing

Co-Reference Resolution No 
In-Database Text Analytics No 
Named Entity Recognition Yes 
Natural Language Generation (NLG) No 
Open Source Integrations No 
Parsing No 
Part-of-Speech Tagging No 
Sentence Segmentation No 
Stemming/Lemmatization No 
Tokenization No 

Social Media Analytics Tools

Campaign Analytics No 
Competitor Monitoring Yes 
Customizable Reports Yes 
Engagement Tracking Yes 
Influencer Tracking No 
Multi-Channel Data Collection Yes 

Social Media Monitoring

Audience Segmentation Yes 
Competitive Analysis Yes 
Configurable Alerts Yes 
Customer Engagement Yes 
Dashboard Yes 
Impact Scoring Yes 
Influencer Tracking Yes 
Reputation Management Yes 
Sentiment Analysis Yes 
Trend Tracking Yes 

Alternatives

KPI6 Reviews

KPI6

KPI6.com

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