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Average Ratings 0 Ratings
Description
Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale.
What are the problems we trying to help with?
- Traditional consumer research is time-consuming, static and expensive
- We make it possible to get social data to become a part of the strategy
- Personalisation and brand strategy are now very tactical at the expense of performance marketing
What makes Audiense unique
Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.
Description
Enhance audience engagement by utilizing the depth of transaction data effectively. Develop detailed personas and impactful marketing strategies rooted in financial behaviors and consumer preferences. Expand user limits confidently, alleviating concerns about defaults. Utilize accurate and consistently updated income estimates for users. The Hyperplane platform empowers financial institutions to create tailored consumer experiences through advanced foundation models. Elevate your offerings with enhanced features for credit assessments, debt collections, and modeling similar customer profiles. By segmenting users based on diverse criteria, you can precisely target specific demographic groups for personalized marketing efforts, content distribution, and user behavior analysis. This segmentation process is facilitated through various facets, which are essential traits or characteristics that aid in categorizing users; furthermore, Hyperplane enriches user segmentation by integrating additional attributes, allowing for a more refined filtering of responses from specific audience segmentation endpoints, thus optimizing the marketing strategy. Such comprehensive segmentation enables organizations to better understand their audience and improve engagement outcomes.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
Amazon Web Services (AWS)
No
Brandwatch
Yes
Buffer
Yes
Google Cloud Platform
No
Hootsuite
Yes
JSON
No
Lumen by Talkwalker
Yes
Meltwater
Yes
Microsoft Azure
No
Pulsar Platform
Yes
Integrations
Amazon Web Services (AWS)
Yes
Brandwatch
No
Buffer
No
Google Cloud Platform
Yes
Hootsuite
No
JSON
Yes
Lumen by Talkwalker
No
Meltwater
No
Microsoft Azure
Yes
Pulsar Platform
No
Pricing Details
Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Trial
No
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Audiense
Founded
2011
Country
United Kingdom
Website
audiense.com
Vendor Details
Company Name
Hyperplane
Founded
2022
Country
United States
Website
www.hyperplane.ai/
Product Features
Audience Intelligence
AI / Machine Learning
Yes
Audience Segmentation
Yes
Competitive Intelligence
Yes
Content Tracking
Yes
Data Visualization
Yes
Data-Driven Insights
Yes
Filters / Search
Yes
Image Recognition
Yes
Sentiment Analysis
Yes
Social Listening
Yes
Social Media Analytics
Yes
Trend Tracking
Yes
Influencer Marketing
CRM
No
Campaign Management
No
Faceted Search / Filtering
No
Influencer Discovery
Yes
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
Yes
Market Research
Benchmarking
Yes
Compensation Management
No
Data Management
Yes
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
Yes
Statistical Analysis
No
Survey Management
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
Yes
Website Analytics
No
Social Media Analytics Tools
Campaign Analytics
Yes
Competitor Monitoring
Yes
Customizable Reports
Yes
Engagement Tracking
Yes
Influencer Tracking
No
Multi-Channel Data Collection
Yes
Social Media Marketing
Analytics
Yes
Automated Publishing
No
Contact Management
No
Content Management
No
Conversion Tracking
No
Customer Targeting
No
Keyword Filtering
Yes
Multi-Account Management
Yes
Post Scheduling
No
Social Media Monitoring
Audience Segmentation
Yes
Competitive Analysis
Yes
Configurable Alerts
No
Customer Engagement
No
Dashboard
Yes
Impact Scoring
No
Influencer Tracking
No
Reputation Management
No
Sentiment Analysis
No
Trend Tracking
No
Product Features
Banking
ATM Management
No
Compliance Tracking
No
Corporate Banking
No
Credit Card Management
No
Credit Union
No
Investment Banking
No
Multi-Branch
No
Online Banking
No
Private Banking
No
Retail Banking
No
Risk Management
No
Securities Management
No
Transaction Monitoring
No