Compare Audiense vs. Brand Amplifier

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

The advertising platform offered by Facebook and Google is tailored specifically for organizations with multiple locations. We understand the difficulties that franchise, retail, restaurant, and other multi-location businesses encounter when it comes to creating, executing, and evaluating digital marketing campaigns. The Brand Amplifier is crafted to meet the demands of both headquarters and individual local markets, ensuring enhanced overall results for the organization. Launch national campaigns that are automatically adapted and optimized for each of your local branches. By allowing local teams to engage in campaign efforts, you can reveal untapped advertising funds and boost the overall marketing budget for your brand. Search and social media advertising tailored to local needs generates more leads that transition into a greater number of customers. Equip your local teams to manage localized social media and search marketing while ensuring brand consistency and high quality. Track both national and local performance metrics by campaign, including leads, cost-per-click, cost-per-lead, and return on investment, to gain valuable insights into your marketing effectiveness. This comprehensive approach helps in maximizing the impact of your advertising strategies across all locations.