Average Ratings 1 Rating
Average Ratings 0 Ratings
Description
Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale.
What are the problems we trying to help with?
- Traditional consumer research is time-consuming, static and expensive
- We make it possible to get social data to become a part of the strategy
- Personalisation and brand strategy are now very tactical at the expense of performance marketing
What makes Audiense unique
Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.
Description
Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Brandwatch
Yes
Buffer
Yes
Hootsuite
Yes
Lumen by Talkwalker
Yes
Meltwater
Yes
Pulsar Platform
Yes
X (Twitter)
Yes
Integrations
Brandwatch
No
Buffer
No
Hootsuite
No
Lumen by Talkwalker
No
Meltwater
No
Pulsar Platform
No
X (Twitter)
No
Pricing Details
Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Trial
No
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Audiense
Founded
2011
Country
United Kingdom
Website
audiense.com
Vendor Details
Company Name
Azira
Founded
2012
Country
United States
Website
azira.com
Product Features
Audience Intelligence
AI / Machine Learning
Yes
Audience Segmentation
Yes
Competitive Intelligence
Yes
Content Tracking
Yes
Data Visualization
Yes
Data-Driven Insights
Yes
Filters / Search
Yes
Image Recognition
Yes
Sentiment Analysis
Yes
Social Listening
Yes
Social Media Analytics
Yes
Trend Tracking
Yes
Influencer Marketing
CRM
No
Campaign Management
No
Faceted Search / Filtering
No
Influencer Discovery
Yes
Payment Tracking
No
ROI Tracking
No
Social Media Monitoring
Yes
Market Research
Benchmarking
Yes
Compensation Management
No
Data Management
Yes
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
Yes
Statistical Analysis
No
Survey Management
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
Yes
Website Analytics
No
Social Media Analytics Tools
Campaign Analytics
Yes
Competitor Monitoring
Yes
Customizable Reports
Yes
Engagement Tracking
Yes
Influencer Tracking
No
Multi-Channel Data Collection
Yes
Social Media Marketing
Analytics
Yes
Automated Publishing
No
Contact Management
No
Content Management
No
Conversion Tracking
No
Customer Targeting
No
Keyword Filtering
Yes
Multi-Account Management
Yes
Post Scheduling
No
Social Media Monitoring
Audience Segmentation
Yes
Competitive Analysis
Yes
Configurable Alerts
No
Customer Engagement
No
Dashboard
Yes
Impact Scoring
No
Influencer Tracking
No
Reputation Management
No
Sentiment Analysis
No
Trend Tracking
No
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Competitive Intelligence
Alerts/Notifications
No
Benchmarking
No
Competing Product Analysis
No
Keyword Tracking
No
Social Media Monitoring
No
Trend Analysis
No
Website Monitoring
No
Location Intelligence
Behavioral Analytics
No
Data Visualization
No
Demographic Data
No
Geocoding
No
Geofencing
No
Location Tracking
No
Predictive Analytics
No
Trade Area Analysis
No
Location-Based Marketing
Audience Demographics
No
Beacons (BLE)
No
Contextual Marketing
No
Footfall Analytics
No
Geofencing
No
Location Intelligence
No
Marketing Attribution
No
Marketing Automation
No
NFC
No
Personalization
No
Push Notifications
No
QR Codes
No
Reporting / Analytics
No
Social Marketing
No
Wi-Fi
No
Market Research
Benchmarking
No
Compensation Management
No
Data Management
No
Email / Online
No
Face-to-Face
No
Panel Management
No
Paper-Based
No
Phone-Based
No
Sample Management
No
Statistical Analysis
No
Survey Management
No