Compare Audiense vs. Authentic

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

You have captured the attention of your audience and fostered engagement, now it's time to demonstrate your capabilities to brands. With our innovative Report Creator, you can craft stunning post-campaign reports that highlight your achievements. Your Authentic profile doubles as a dynamic Media Kit, allowing you to showcase your worth effectively. Within minutes, you can generate beautiful, auto-updating reports using our robust reporting tool, enabling you to receive positive feedback from brands and secure more contracts. Utilize your Authentic Profile as a Media Kit when approaching potential partners, flaunting your impressive content and the size of your audience. This profile serves as an essential asset when presenting your work to your ideal brands. Authentic streamlines your workload, letting you concentrate on what truly matters, such as influencer management, real-time campaign tracking, budgeting, and team collaboration. Unlike other platforms, Authentic provides insights that are exclusively available through social media APIs, enhancing your strategic approach. Serving both small businesses and large enterprises, Authentic is adaptable and effective for teams of any size, making it a versatile choice for all your marketing needs.