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Description

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Description

Enhance your market research efforts by utilizing Auris, an AI-driven platform for consumer insights. Leveraging advanced deep learning models, Auris processes streaming data to deliver critical insights that are significantly more extensive in sample size, providing real-time information at a fraction of the traditional costs. The platform harnesses alternative data sources, including consumer conversations, feedback, and reviews, which require refinement to eliminate noise and enrich various attributes. Auris facilitates this cleaning process, enabling you to gain valuable insights quickly and in the format that suits your needs. Trust Auris to strengthen your marketing strategy and execution by capturing the essence of what matters to you—your brand, your product, and your interests. This encompasses a wide array of sources such as social media, review platforms, news feeds, influential blogs, and even insights about your competitors! With the power of Artificial Intelligence and Neuro-Linguistic Programming at your disposal, you can effectively transform this raw data into structured information that drives decision-making and enhances your competitive edge. Embrace this innovative approach to market research and watch your strategies flourish.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

X (Twitter) Yes 
Brandwatch Yes 
Buffer Yes 
Eloqua No 
Facebook No 
Freshdesk No 
Google Cloud Bigtable No 
Hootsuite Yes 
Lumen by Talkwalker Yes 
Meltwater Yes 
Pulsar Platform Yes 
Salesforce No 
Tableau No 
Zendesk No 
Zoho CRM No 

Integrations

X (Twitter) Yes 
Brandwatch No 
Buffer No 
Eloqua Yes 
Facebook Yes 
Freshdesk Yes 
Google Cloud Bigtable Yes 
Hootsuite No 
Lumen by Talkwalker No 
Meltwater No 
Pulsar Platform No 
Salesforce Yes 
Tableau Yes 
Zendesk Yes 
Zoho CRM Yes 

Pricing Details

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Trial No 
Free Version Yes 

Pricing Details

$99 per month
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Audiense

Founded

2011

Country

United Kingdom

Website

audiense.com

Vendor Details

Company Name

GenY Labs

Founded

2016

Country

India

Website

genylabs.io

Product Features

Audience Intelligence

AI / Machine Learning Yes 
Audience Segmentation Yes 
Competitive Intelligence Yes 
Content Tracking Yes 
Data Visualization Yes 
Data-Driven Insights Yes 
Filters / Search Yes 
Image Recognition Yes 
Sentiment Analysis Yes 
Social Listening Yes 
Social Media Analytics Yes 
Trend Tracking Yes 

Influencer Marketing

CRM No 
Campaign Management No 
Faceted Search / Filtering No 
Influencer Discovery Yes 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring Yes 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online No 
Face-to-Face No 
Panel Management No 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis No 
Survey Management No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics Yes 
Website Analytics No 

Social Media Analytics Tools

Campaign Analytics Yes 
Competitor Monitoring Yes 
Customizable Reports Yes 
Engagement Tracking Yes 
Influencer Tracking No 
Multi-Channel Data Collection Yes 

Social Media Marketing

Analytics Yes 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering Yes 
Multi-Account Management Yes 
Post Scheduling No 

Social Media Monitoring

Audience Segmentation Yes 
Competitive Analysis Yes 
Configurable Alerts No 
Customer Engagement No 
Dashboard Yes 
Impact Scoring No 
Influencer Tracking No 
Reputation Management No 
Sentiment Analysis No 
Trend Tracking No 

Product Features

Artificial Intelligence

Chatbot No 
For Healthcare No 
For Sales No 
For eCommerce No 
Image Recognition No 
Machine Learning No 
Multi-Language No 
Natural Language Processing No 
Predictive Analytics No 
Process/Workflow Automation No 
Rules-Based Automation No 
Virtual Personal Assistant (VPA) No 

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

Reputation Management

Campaign Management No 
Gamification No 
Response Management No 
Review Generation No 
Review Monitoring No 
Sentiment Analysis No 
Social Media Metrics No 
Social Media Monitoring No 
White Label No 

Social Media Marketing

Analytics No 
Automated Publishing No 
Contact Management No 
Content Management No 
Conversion Tracking No 
Customer Targeting No 
Keyword Filtering No 
Multi-Account Management No 
Post Scheduling No 

Social Media Monitoring

Audience Segmentation No 
Competitive Analysis No 
Configurable Alerts No 
Customer Engagement No 
Dashboard No 
Impact Scoring No 
Influencer Tracking No 
Reputation Management No 
Sentiment Analysis No 
Trend Tracking No 

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