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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Advertisers and agencies can now utilize a comprehensive, all-in-one dashboard that allows for the comparison of ad performance across various channels, enabling them to identify which platforms effectively reach and engage their target audiences without relying on third-party cookies, all while prioritizing privacy. As audiences increasingly consume content across a multitude of devices and channels, the challenge of independent, continuous, and standardized measurement grows, particularly with the impending phase-out of third-party cookies. This complexity makes it more challenging for advertisers and agencies to assess the effectiveness of their advertising spend. AudienceReport consolidates your campaign activities from various channels into a singular, cohesive view, facilitating a clearer understanding of how different strategies contribute to audience reach and engagement. By streamlining this data, advertisers can make more informed decisions, optimizing their budgets for the greatest return on investment. Ultimately, this tool empowers marketers to navigate the evolving landscape of digital advertising with greater confidence and precision.

Description

Backlight Live Studio serves as a cloud-oriented control center aimed at optimizing the scheduling, creation, and monetization of live events across diverse platforms. This innovative platform facilitates the generation of live pop-up channels from any input source, allows for the incorporation of third-party graphics and user engagement tools, and ensures distribution to various endpoints such as social media, proprietary apps, and media partners. Users benefit from a comprehensive suite of production tools, which includes zero-latency, frame-accurate switching between multiple feeds, the capability to mix different sources, the addition of scenes with picture-in-picture and dual-box layouts, and independent audio control separate from video feeds. Additionally, the platform enhances streaming experiences through dynamic graphic overlays and enables simultaneous content distribution across a range of digital platforms to maximize audience reach. Monetization capabilities are robust, featuring the integration of sponsored graphics and slates, the infusion of promotional materials, and dynamic ad insertion utilizing SCTE-35 for precise advertising targeting, ensuring that users can effectively capitalize on their content. Furthermore, by providing these comprehensive features, Backlight Live Studio positions itself as a vital tool for content creators looking to engage their audiences effectively and efficiently.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

AudienceProject

Founded

2010

Country

Denmark

Website

www.audienceproject.com/see-the-bigger-picture/

Vendor Details

Company Name

Backlight

Founded

2021

Country

United States

Website

www.backlight.co/product/backlight-live-studio

Product Features

Product Features

Live Streaming

Access Control No 
Audience Analytics No 
Audience Engagement No 
Browser-based No 
Customizable Branding No 
Encoding No 
Event Scheduling No 
Live Streaming Production No 
Moderation No 
Monetization Tools No 
Multi-Screen / Split-Screen No 
Multiple Camera Feeds No 
Multistreaming No 
Session Recording No 
Social Media Integration No 
Streaming Platform Integration No 

Alternatives

Alternatives

Contentflow Reviews

Contentflow

Contentflow Livestreaming
Live Cut Switcher Reviews

Live Cut Switcher

Ping Pong Labs GmbH