Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Advertisers and agencies can now utilize a comprehensive, all-in-one dashboard that allows for the comparison of ad performance across various channels, enabling them to identify which platforms effectively reach and engage their target audiences without relying on third-party cookies, all while prioritizing privacy. As audiences increasingly consume content across a multitude of devices and channels, the challenge of independent, continuous, and standardized measurement grows, particularly with the impending phase-out of third-party cookies. This complexity makes it more challenging for advertisers and agencies to assess the effectiveness of their advertising spend. AudienceReport consolidates your campaign activities from various channels into a singular, cohesive view, facilitating a clearer understanding of how different strategies contribute to audience reach and engagement. By streamlining this data, advertisers can make more informed decisions, optimizing their budgets for the greatest return on investment. Ultimately, this tool empowers marketers to navigate the evolving landscape of digital advertising with greater confidence and precision.
Description
Backlight Live Studio serves as a cloud-oriented control center aimed at optimizing the scheduling, creation, and monetization of live events across diverse platforms. This innovative platform facilitates the generation of live pop-up channels from any input source, allows for the incorporation of third-party graphics and user engagement tools, and ensures distribution to various endpoints such as social media, proprietary apps, and media partners. Users benefit from a comprehensive suite of production tools, which includes zero-latency, frame-accurate switching between multiple feeds, the capability to mix different sources, the addition of scenes with picture-in-picture and dual-box layouts, and independent audio control separate from video feeds. Additionally, the platform enhances streaming experiences through dynamic graphic overlays and enables simultaneous content distribution across a range of digital platforms to maximize audience reach. Monetization capabilities are robust, featuring the integration of sponsored graphics and slates, the infusion of promotional materials, and dynamic ad insertion utilizing SCTE-35 for precise advertising targeting, ensuring that users can effectively capitalize on their content. Furthermore, by providing these comprehensive features, Backlight Live Studio positions itself as a vital tool for content creators looking to engage their audiences effectively and efficiently.
API Access
Has API
Yes
API Access
Has API
Yes
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
AudienceProject
Founded
2010
Country
Denmark
Website
www.audienceproject.com/see-the-bigger-picture/
Vendor Details
Company Name
Backlight
Founded
2021
Country
United States
Website
www.backlight.co/product/backlight-live-studio
Product Features
Product Features
Live Streaming
Access Control
No
Audience Analytics
No
Audience Engagement
No
Browser-based
No
Customizable Branding
No
Encoding
No
Event Scheduling
No
Live Streaming Production
No
Moderation
No
Monetization Tools
No
Multi-Screen / Split-Screen
No
Multiple Camera Feeds
No
Multistreaming
No
Session Recording
No
Social Media Integration
No
Streaming Platform Integration
No