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Description

Identity resolution refers to the practice of linking various identifiers from multiple devices and touchpoints to create a cohesive, enduring profile for individuals. In today's digital landscape, organizations face significant challenges when they cannot recognize and interact with consumers meaningfully across different channels. A large proportion of online users fail to log in or authenticate, leading to missed chances to engage with potential customers. The objective is to craft a comprehensive understanding of the customer, encompassing their digital identifiers and brand interactions, ultimately transforming this knowledge into an exceptional customer experience. This urgency intensifies as marketers brace for the anticipated end of third-party cookies. We have created a distinctive and highly reliable identity graph that operates solely on deterministic principles and is scalable. Our mission is to empower businesses to effectively identify and engage with audiences across various channels and devices on a large scale, ensuring they don't miss out on valuable interactions. By enhancing identity resolution, companies can foster stronger relationships with consumers and optimize their marketing strategies.

Description

This marketing SaaS platform, driven by data, aims to foster growth for enterprises across Africa. It features profiles that are meticulously categorized based on numerous data parameters, including demographics, geographical location, purchasing behavior, technology usage, and personal interests such as sports and fashion, ensuring enhanced performance for marketing campaigns. Companies have the flexibility to develop custom audience segments using specified criteria such as age, gender, and interests, drawn from a vast pool of millions of profiles to align with their unique business needs or campaign goals. By enabling direct targeting of consumers on mobile devices, regardless of their device type or internet access (whether online or offline), the platform significantly boosts the likelihood of conversion. Moreover, businesses can deepen their understanding of their clientele through data enrichment from diverse sources available on the platform, which aids in pinpointing ideal customers and refining marketing strategies to attract similar audiences more effectively. This comprehensive approach not only empowers businesses to execute tailored marketing efforts but also positions them to stay ahead in a competitive landscape.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

WhatsApp

Integrations

WhatsApp

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

$40 per month
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Audience Acuity

Founded

2015

Country

United States

Website

audienceacuity.com

Vendor Details

Company Name

Terragon

Founded

2009

Country

Nigeria

Website

terragongroup.com/terragonprime/

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