Compare Astra by Redbox Mobile vs. Paragone in 2025

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Description

Astra by Redbox Mobile specializes in app marketing services, with its flagship product Astra offering fully automated management of Apple Search Ads campaigns powered by AI and machine learning. Astra removes the need for manual rules and constant monitoring by automatically optimizing keyword discovery, bids, and budget allocation based on real-time data. The platform includes sophisticated features such as Astra Experiments for A/B testing different product pages and ads, scheduled campaign modifications, and multi-placement creative strategies. It integrates with major mobile measurement partners to provide detailed keyword event tracking, ROAS insights, and share-of-voice analysis. Users benefit from Astra’s dynamic budget pacing, which adjusts spend throughout the day to maximize efficiency and campaign impact. The collaborative data visualization dashboard allows marketing teams to quickly analyze and compare performance across regions and ad formats. Recognized by the Effective Mobile Marketing Awards in 2023, Astra has proven to increase time-efficiency by approximately 30% for its users while improving campaign results. Redbox Mobile also offers tailored consultations and demos to help advertisers seamlessly transition to their platform.

Description

Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is a key to success for new-gen digital marketers. We help companies efficiently maximize reach and optimize revenue through actionable analytics and campaign automation tools.