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Description
Askable is a comprehensive research operations platform that equips UX and product teams with the tools needed to recruit, conduct, analyze, and report user research all from a single interface. Featuring a user-friendly drag-and-drop study builder for unmoderated tests and the ability to facilitate live video moderation, Askable accommodates a variety of research techniques, including surveys, online tasks, card sorting, tree tests, and diary studies, seamlessly integrating them so users can avoid switching between different tools. Additionally, it offers access to a carefully screened global participant panel spanning over 50 countries, while also managing participant recruitment, scheduling, incentives, and providing in-depth analytics with features like heatmaps, path flows, and AI-driven summaries that highlight emerging themes and patterns. The platform aims to alleviate research bottlenecks and accelerate the delivery of insights, allowing teams to transition more rapidly from study initiation to actionable results. With its all-in-one approach, Askable not only enhances efficiency but also fosters a deeper understanding of user behavior, ultimately driving better product decisions.
Description
Eye tracking is a prevalent qualitative research technique utilized in market research, predominantly by larger firms that often operate their own dedicated laboratories. As a result, studies employing this method tend to be both costly and time-intensive, typically limited to a select number of projects and participants. In the context of analyzing user interactions on websites and interfaces, researchers gather visual data alongside mouse movement recordings. Due to the need for specialized and expensive equipment, participants generally must be present in a laboratory environment. Consequently, the high financial burden associated with eye tracking has led to its infrequent use in the UI/UX field, making researchers seek alternative methods that are more accessible and cost-effective. This lack of commonality in eye tracking usage underscores the challenges faced in integrating advanced research techniques into broader design practices.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Askable
Founded
2016
Country
Australia
Website
www.askable.com
Vendor Details
Company Name
Eyezag
Country
Germany
Website
eyezag.com/eye-tracking/