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Description

Marketing solutions driven by data leverage a Customer Data Platform to enhance the optimization of consumers' purchasing journeys. By activating and utilizing first-party data, marketers can gain improved insight and transparency throughout their marketing and advertising processes. Develop precise user personas informed by demographics, behaviors, transaction records, and browsing habits, while also enhancing these groups with additional data layers. Oversee digital inventories across your own or partners' platforms to generate extra revenue or launch targeted campaigns. Integrate valuable information from various sources—whether online or offline, first-party, second-party, or third-party data. Employ this consolidated data perspective to craft effective digital strategies. Implement either existing or tailored Machine Learning models to formulate custom segments and audience cohorts, alongside predictive modeling and heuristics, thus ensuring that your marketing efforts are both strategic and impactful. This comprehensive approach not only boosts engagement but also fosters long-term customer loyalty.

Description

Enhance essential KPIs such as profit, units, volume, and revenue with just a few clicks using buynomics' intuitive platform, which allows anyone, not just data scientists, to tap into their data for valuable portfolio insights. In mere minutes, buynomics provides answers to your inquiries, ensuring you always have up-to-date market transparency at your fingertips. Instead of waiting several weeks for costly market research, you can address questions as they arise. By integrating data from sales figures, market studies, competitive analysis, expert insights, and our extensive customer insights database, Virtual Customers synthesize this information effectively. This simultaneous simulation of various preferences and behavioral effects leads to realistic responses from customers regarding offers or price adjustments. At the heart of buynomics lies its innovative Virtual Customer technology, which models consumer buying patterns not through a handful of personas but through millions of Virtual Customers, each exhibiting unique preferences akin to actual consumers. As a result, businesses can gain a deeper understanding of market dynamics and consumer behavior, enabling more strategic decision-making.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

Variable
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Aroscop Tech

Country

United States

Website

www.aroscop.com

Vendor Details

Company Name

buynomics

Founded

2018

Country

Germany

Website

www.buynomics.com

Product Features

Ad Server

A/B Testing Yes 
Ad Inventory Management Yes 
Ad Optimization Yes 
Banner Management Yes 
Conversion Tracking Yes 
Mobile Ad Serving Yes 
Native Ad Serving Yes 
Newsletter / Email Ad Serving Yes 
Referrals / Affiliates Yes 
Rich Media Ad Serving Yes 
Video Ad Serving Yes 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Product Features

Pricing Optimization

Channel Analysis No 
Competing Product Analysis Yes 
Forecasting Yes 
Market Analysis Yes 
Multi-Store Management No 
Price List Management Yes 
Price Optimization Automation Yes 
Pricing Analytics Yes 
Profitability Analysis Yes 
Scenario Planning No 

Alternatives

Alternatives