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features
design
support

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Write a Review

Description

Marketing solutions driven by data leverage a Customer Data Platform to enhance the optimization of consumers' purchasing journeys. By activating and utilizing first-party data, marketers can gain improved insight and transparency throughout their marketing and advertising processes. Develop precise user personas informed by demographics, behaviors, transaction records, and browsing habits, while also enhancing these groups with additional data layers. Oversee digital inventories across your own or partners' platforms to generate extra revenue or launch targeted campaigns. Integrate valuable information from various sources—whether online or offline, first-party, second-party, or third-party data. Employ this consolidated data perspective to craft effective digital strategies. Implement either existing or tailored Machine Learning models to formulate custom segments and audience cohorts, alongside predictive modeling and heuristics, thus ensuring that your marketing efforts are both strategic and impactful. This comprehensive approach not only boosts engagement but also fosters long-term customer loyalty.

Description

It stands out as the singular DSP that integrates search, social media, and direct site interactions through a unified interface. Basis DSP opens the door to a comprehensive programmatic realm filled with diverse inventory, targeted audiences, and extensive data sets, enabling users to efficiently plan, purchase, and oversee their campaigns. The seamless interoperability with various platforms for search, social media, and ad servers allows media professionals to devise and implement effective digital media strategies more easily. The billing automation feature within Basis DSP streamlines the reconciliation of delivery metrics and simplifies the creation and payment of invoices. Users can effortlessly plan, negotiate, and monitor bespoke PMP offerings among a multitude of esteemed publishers—all within the Basis environment. Additionally, the powerful artificial intelligence engine in Basis helps enhance campaign results by allowing users to select from either algorithmic or machine learning optimizations for automatic data analysis. With access to the industry's top exchanges and over 25,000 audience segments from more than 30 data providers, as well as versatile inventory and targeting options, Basis DSP empowers advertisers to make informed decisions and improve their digital marketing efforts. This holistic approach ensures that clients can maximize their advertising potential while navigating a complex landscape with ease.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adloox No 
Clearboard No 
Eyeota No 
Peer39 No 
Proximic by Comscore No 

Integrations

Adloox Yes 
Clearboard Yes 
Eyeota Yes 
Peer39 Yes 
Proximic by Comscore Yes 

Pricing Details

Variable
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Aroscop Tech

Country

United States

Website

www.aroscop.com

Vendor Details

Company Name

Basis Technologies

Country

United States

Website

basis.net/technology/dsp

Product Features

Ad Server

A/B Testing Yes 
Ad Inventory Management Yes 
Ad Optimization Yes 
Banner Management Yes 
Conversion Tracking Yes 
Mobile Ad Serving Yes 
Native Ad Serving Yes 
Newsletter / Email Ad Serving Yes 
Referrals / Affiliates Yes 
Rich Media Ad Serving Yes 
Video Ad Serving Yes 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking Yes 

Product Features

Alternatives

Alternatives