Compare Ariadne vs. Gravy Analytics

Ariadne Maps, a high-tech company, provides detailed indoor and customer analytics using its cutting-edge artificial Intelligence approach. This allows indoor and outdoor localization in many industries, such as transportation, malls, retailers, and airports. Advanced artificial intelligence algorithms are used to track customers and passengers anonymously. This helps companies optimize their infrastructure. Ariadne Maps, a company based in Munich, Germany, has been around for many years. We envision physical businesses taking advantage of the data they have had throughout the years through our rapid growth. Our strong team, advisors, investors, and partners give us the confidence to grow, expand, and succeed.

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.