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features
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support

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Description

MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.

Description

XMP by Mobvista is the ultimate solution for app marketers looking to simplify their multi-channel advertising efforts. With cross-channel media buying, multi-dimensional data analysis, and bulk creative management capabilities, XMP makes it easy to manage campaigns across global media platforms and SDK ad networks. XMP provides detailed reporting and analytics, allowing marketers to track performance across all channels within the platform.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

AppLovin No 
Facebook No 
Facebook Ads No 
Google Ads No 
Liftoff No 
MINT Yes 
Meta Ads No 
Mintegral No 
TikTok No 
TikTok Ads No 
Unity No 
ironSource No 
pdfChip No 

Integrations

AppLovin Yes 
Facebook Yes 
Facebook Ads Yes 
Google Ads Yes 
Liftoff Yes 
MINT No 
Meta Ads Yes 
Mintegral Yes 
TikTok Yes 
TikTok Ads Yes 
Unity Yes 
ironSource Yes 
pdfChip Yes 

Pricing Details

$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

MINT

Founded

2014

Country

Italy

Website

www.mint.ai/argus-by-mint

Vendor Details

Company Name

Mobvista

Founded

2013

Country

Singapore

Website

xmp.mobvista.com

Product Features

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Creative Management

Billing & Invoicing No 
Client Management No 
Collaboration Yes 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Social Media Advertising

Ad Buying No 
Ad Creation Yes 
Bulk Advertising Yes 
Campaign Management Yes 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management Yes 
Reporting / Analytics Yes 
Retargeting No 
Roles / Permissions No 

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