Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.
Description
The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love.
Our Commerce Media Platform includes the following:
*C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites
*C-Yield : A retail media monetization tool for global retailers
*C-Max : a retail media DSP designed for brands and agencies
*C-Grid - A SSP focused on commerce for media owners
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
MINT
Yes
5X
No
Acquia CDP
No
Alphalyr
No
Causal
No
Commanders Act
No
Daasity
No
DataChannel
No
DataFeedWatch
No
Delivr
No
Integrations
MINT
Yes
5X
Yes
Acquia CDP
Yes
Alphalyr
Yes
Causal
Yes
Commanders Act
Yes
Daasity
Yes
DataChannel
Yes
DataFeedWatch
Yes
Delivr
Yes
Pricing Details
$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial
No
Free Version
No
Pricing Details
$0.01
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
MINT
Founded
2014
Country
Italy
Website
www.mint.ai/argus-by-mint
Vendor Details
Company Name
Criteo
Founded
2005
Country
France, NYC, London, Tokyo, Barcelona
Website
www.criteo.com
Product Features
Product Features
Predictive Analytics
AI / Machine Learning
Yes
Benchmarking
Yes
Data Blending
Yes
Data Mining
Yes
Demand Forecasting
Yes
For Education
No
For Healthcare
No
Modeling & Simulation
No
Sentiment Analysis
Yes
Retargeting
A/B Testing
No
Audience Targeting
No
Behavioral Targeting
No
Conversion Tracking
No
Geo Targeting
No
Mobile Retargeting
No
Personalization
No
Recommendation Engine
No
Social Media Retargeting
No
Social Media Advertising
Ad Buying
No
Ad Creation
No
Bulk Advertising
No
Campaign Management
No
Collaboration Tools
No
Comment / Reply Moderation
No
Digital Asset Management
No
Reporting / Analytics
No
Retargeting
No
Roles / Permissions
No