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features
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Description

MINT's Argus is a comprehensive solution designed for media accountability and analytics, catering specifically to marketing, procurement, and media teams. The platform scrutinizes media buying performance at the level of placements, ensuring alignment with deal guarantees and committed volumes, while offering collaborative dashboards for evaluating both spending and delivery metrics. Additionally, Argus supplies continuous benchmarking and cross-account analytics that enable teams to pinpoint inefficient placements, compare outcomes, reallocate budgets, and tackle challenges in real-time throughout active campaigns. It also streamlines the organization of proof points and market insights to facilitate pricing and negotiation strategies effectively. MINT highlights that the platform can oversee portfolios encompassing up to five markets annually, providing customized access and integration with source systems. By utilizing Argus, organizations can achieve sustained transparency into media costs, quality, and compliance, moving beyond the limitations of merely conducting post-campaign audits. This proactive approach fosters more informed decision-making and enhances overall media strategy effectiveness.

Description

CitizenNet is a recognized leader in social advertising strategy and purchasing, offering both software and services. As a marketing partner for platforms like Facebook and Twitter, CitizenNet excels in automating media buying processes. The company collaborates with a diverse range of brands and agencies, whether large or small, to achieve remarkable outcomes through its advanced optimization tools. Advertisers are granted a unique chance to engage with high-potential Conde Nast audiences, enhancing their campaign effectiveness. Additionally, CitizenNet equips publishers and content creators with sales intelligence, assisting them in identifying advertisers and finalizing agreements. Its data-driven insights offer strong justifications for fostering beneficial partnerships. Through effective media activation, CitizenNet guarantees that content receives the necessary visibility and reach. The company partners with top brands and agencies across various sectors, including eCommerce, education, entertainment, consumer packaged goods, and retail. As a technology enabler, CitizenNet provides both Software as a Service (SaaS) solutions and fully managed services. By leveraging data science and automation, every aspect of social advertising is optimized for success, ensuring that clients can navigate the complexities of digital marketing with ease. The commitment to innovation positions CitizenNet as a pivotal player in the evolving landscape of social media advertising.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

No images available

Screenshots View All

Integrations

Facebook No 
Google Docs No 
MINT Yes 
X (Twitter) No 

Integrations

Facebook Yes 
Google Docs Yes 
MINT No 
X (Twitter) Yes 

Pricing Details

$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

MINT

Founded

2014

Country

Italy

Website

www.mint.ai/argus-by-mint

Vendor Details

Company Name

CitizenNet

Founded

2009

Country

United States

Website

www.citizennet.com

Product Features

Product Features

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

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