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Average Ratings 0 Ratings

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features
design
support

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Description

You can centralize all your assets, manage the entire content lifecycle, from creation to distribution, and get to markets on time and on-brand. You can get a single view of strategy, planning, execution and review across all locations and teams in real-time. This will eliminate the need to do all the work. All your marketing planning, workflows and financials can be managed from one central view. Aprimo is a leader in AI and workflow capabilities. Content atomization supports the entire content lifecycle, from the creative effort to the downstream performance. Aprimo AI streamlines collaboration, optimizes assets, and helps you create richer brand experiences quicker. It generates smart tags, descriptions, and suggests existing content for reuse before you make a request to maximize asset reuse.

Description

Achieving consistent marketing success relies heavily on effective marketing management practices. bethebrand serves as the premier brand and marketing workflow, archiving, and compliance solution for numerous brands in the UK and around the globe. It offers immediate and uncomplicated access to essential brand assets, marketing materials, and a comprehensive marketing history. The platform enhances current workflows, aiming to optimize marketing effectiveness. Furthermore, it incorporates robust compliance measures that contribute positively to corporate governance. Our main focus is to ensure exceptional customer outcomes. Since its inception in 2001, bethebrand has led the way in the evolution of Digital Asset Management (DAM) systems, facilitating the efficient storage, creation, approval, and distribution of marketing campaigns and critical assets. With over 20,000 marketing professionals relying on it, bethebrand is responsible for managing in excess of 250,000 workflows. Major brands in various industries extensively utilize bethebrand, making it a trusted partner in their marketing endeavors. The system’s effectiveness and adaptability have positioned it as a vital resource for modern marketing strategies.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Red Marker Yes 
Adobe Creative Cloud Yes 
Akamai Yes 
Drupal Yes 
Eloqua Yes 
FADEL ARC Yes 
Hootsuite Yes 
Keynote Yes 
NetSuite Yes 
ON24 Yes 
Optimizely One Yes 
Pega Marketing Yes 
Salesforce Yes 
Salesforce Agentforce Marketing Yes 
Showpad Coach Yes 
Slack Yes 
Sprinklr Yes 
Stacks Yes 
Trello Yes 
Uptempo Yes 

Integrations

Red Marker Yes 
Adobe Creative Cloud No 
Akamai No 
Drupal No 
Eloqua No 
FADEL ARC No 
Hootsuite No 
Keynote No 
NetSuite No 
ON24 No 
Optimizely One No 
Pega Marketing No 
Salesforce No 
Salesforce Agentforce Marketing No 
Showpad Coach No 
Slack No 
Sprinklr No 
Stacks No 
Trello No 
Uptempo No 

Pricing Details

Contact us for your personalized quote.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Aprimo

Founded

1998

Country

United States

Website

www.aprimo.com

Vendor Details

Company Name

be the brand experience

Country

United Kingdom

Website

www.bethebrand.com/Home/

Product Features

Digital Asset Management

Asset Categorization Yes 
Asset Library Yes 
Asset Sharing Yes 
Brand Control Yes 
Customizable Branding Yes 
File Conversion Yes 
Metadata Management Yes 
Mobile App No 
Reporting/Analytics Yes 
Search Within Document Yes 
Search/Filter Yes 
Version Control Yes 
Watermarking Yes 
Workflow Management Yes 

Marketing Planning

Budgeting & Forecasting Yes 
Collaboration Yes 
Flowchart No 
Goal Setting / Tracking Yes 
Marketing Calendar Yes 
Media Planning No 
Predictive Analytics Yes 
Presentation Tools No 
Project Tracking Yes 
Spend Management Yes 

MRM

Activity Planning Yes 
Analytics / ROI Tracking Yes 
Approval Workflow Yes 
Brand Management Yes 
Budgeting & Forecasting Yes 
Content Management Yes 
Digital Asset Management Yes 
Expense Management Yes 
Marketing Calendar No 
Strategic Planning Yes 

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management No 
Change Management No 
Fulfillment Distribution No 
Project Management Yes 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform Yes 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms Yes 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking No 

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