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Description
With the News Feed feature, you can effortlessly stay updated on all the latest developments from any app or publisher. This includes catching every new advertisement, version update, screenshot, or feature introduced! You can also set up a personalized preset to monitor changes based on specific filters that matter to you. Apptica offers insights into downloads and revenue across both iOS and Android platforms. Additionally, you can evaluate the traffic distribution within your competitors' applications and assess the effectiveness of their paid user acquisition strategies. Our Ad Intelligence section catalogs data on all publishers, advertisers, and their campaigns, assisting you in refining your media buying strategy and discovering the most effective creative approaches for your clients. By utilizing our creative gallery, you can stay informed about successful promotional campaigns. Moreover, you can easily tailor your selection with a single click to view only the most shared ads from a vast pool of creatives, ensuring you never miss out on innovative marketing techniques. This streamlined approach allows for a more strategic advertising process.
Description
Integrating insights on brand messaging and expenditure across various media platforms is essential for shaping strategy and enhancing performance. Stay vigilant and gain a clear perspective on the advertising efforts of brands, both in traditional and digital spaces, whether on a global scale or a local level. With access to extensive competitive intelligence, you can obtain prompt insights that enable the creation of superior media strategies and maximize business potential. It's crucial to grasp market dynamics and assess how brands allocate their investments across different channels to refine budget distribution effectively. Stay informed about the advertising endeavors of brands and pinpoint new business prospects by evaluating the performance of competitors. Being among the first to observe the innovative messaging and creativity from rival brands within your sector can guide your strategic decisions. Additionally, media owners have the opportunity to adapt to the evolving competitive environment, thereby enhancing their operational effectiveness and overall success. They can delve into the specifics of brand advertising campaigns and determine their own share of voice within the marketplace, allowing for a more strategic approach to their own advertising efforts. Ultimately, this comprehensive understanding fosters an environment where informed decisions can lead to greater industry impact and profitability.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Apptica
Founded
2017
Country
Cyprus
Website
apptica.com/ad-intelligence
Vendor Details
Company Name
Kantar
Country
United Kingdom
Website
www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence
