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features
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support

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Description

Applyra is a software solution focused on app store optimization, aimed at enhancing the visibility of applications on both the Apple App Store and Google Play Store. It provides users with daily updates on keyword rankings, offers historical trend analysis, and includes tools for discovering keywords that hold high potential for increased visibility. The platform leverages AI-driven recommendations to deliver actionable insights, allowing users to refine their app listings and boost their search rankings effectively. Additionally, the software features competitive analysis capabilities, enabling users to monitor performance and compare strategies with other apps in their category. Global tracking is also incorporated, offering support for all countries and languages along with ranking alerts and daily updates tailored to user needs. Furthermore, Applyra facilitates data management through CSV export options, AI inspections, niche analysis tools, and API access for developers. Users can connect their apps via a simple URL or name search, ensuring that historical data is preserved for making well-informed decisions. There is a permanent free plan available, along with a single affordable tier priced at $9.99 per month, which allows for unlimited keyword tracking across both app stores. The integration of an MCP server enables Applyra to connect its data with AI coding assistants like Claude and Cursor, enhancing the utility of the platform for developers and marketers alike. This comprehensive tool not only streamlines the optimization process but also empowers users to stay ahead in the competitive app landscape.

Description

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels. MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities. Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

App Store Yes 
Google Play Yes 
Adjust No 
Airbridge No 
Apple Search Ads No 
AppsFlyer No 
Branch No 
Kochava No 
Singular No 
Slack No 

Integrations

App Store Yes 
Google Play Yes 
Adjust Yes 
Airbridge Yes 
Apple Search Ads Yes 
AppsFlyer Yes 
Branch Yes 
Kochava Yes 
Singular Yes 
Slack Yes 

Pricing Details

$9.99/month
Applyra is priced as a single flat subscription: $9.99 per month, billed monthly in USD, with no annual commitment and no minimum term. You can cancel at any time from your account, and payment is processed securely through Stripe.
Free Trial No 
Free Version Yes 

Pricing Details

$15
MobileAction offers different plans for companies at all levels.
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Applyra

Founded

2025

Country

France

Website

www.applyra.io

Vendor Details

Company Name

MobileAction

Founded

2013

Country

United States

Website

www.mobileaction.co

Product Features

App Store Optimization (ASO)

A/B Testing No 
App Store Localization No 
Benchmarking Yes 
Competitor Monitoring Yes 
Keyword Research Tools Yes 
Rank Tracking Yes 
Reporting / Analytics Yes 
Reviews Management No 
Sentiment Analysis No 

Product Features

App Store Optimization (ASO)

A/B Testing No 
App Store Localization Yes 
Benchmarking Yes 
Competitor Monitoring Yes 
Keyword Research Tools Yes 
Rank Tracking Yes 
Reporting / Analytics Yes 
Reviews Management Yes 
Sentiment Analysis No 

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions Yes 
Lead Management No 
Multi-Campaign Yes 

Mobile App Analytics

A/B Testing No 
Channel Attribution Yes 
Cohort Analysis Yes 
Funnel Analysis No 
In-App Events Tracking Yes 
Push Notifications No 
Retention Tracking Yes 
Revenue Tracking Yes 
Uninstall Tracking No 

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