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Description
Applyra is a software solution focused on app store optimization, aimed at enhancing the visibility of applications on both the Apple App Store and Google Play Store. It provides users with daily updates on keyword rankings, offers historical trend analysis, and includes tools for discovering keywords that hold high potential for increased visibility. The platform leverages AI-driven recommendations to deliver actionable insights, allowing users to refine their app listings and boost their search rankings effectively. Additionally, the software features competitive analysis capabilities, enabling users to monitor performance and compare strategies with other apps in their category. Global tracking is also incorporated, offering support for all countries and languages along with ranking alerts and daily updates tailored to user needs. Furthermore, Applyra facilitates data management through CSV export options, AI inspections, niche analysis tools, and API access for developers. Users can connect their apps via a simple URL or name search, ensuring that historical data is preserved for making well-informed decisions. There is a permanent free plan available, along with a single affordable tier priced at $9.99 per month, which allows for unlimited keyword tracking across both app stores. The integration of an MCP server enables Applyra to connect its data with AI coding assistants like Claude and Cursor, enhancing the utility of the platform for developers and marketers alike. This comprehensive tool not only streamlines the optimization process but also empowers users to stay ahead in the competitive app landscape.
Description
Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise
Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels.
MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities.
Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.
API Access
Has API
No
API Access
Has API
No
Integrations
App Store
Yes
Google Play
Yes
Adjust
No
Airbridge
No
Apple Search Ads
No
AppsFlyer
No
Branch
No
Kochava
No
Singular
No
Slack
No
Integrations
App Store
Yes
Google Play
Yes
Adjust
Yes
Airbridge
Yes
Apple Search Ads
Yes
AppsFlyer
Yes
Branch
Yes
Kochava
Yes
Singular
Yes
Slack
Yes
Pricing Details
$9.99/month
Applyra is priced as a single flat subscription: $9.99 per month, billed monthly in USD, with no annual commitment and no minimum term. You can cancel at any time from your account, and payment is processed securely through Stripe.
Free Trial
No
Free Version
Yes
Pricing Details
$15
MobileAction offers different plans for companies at all levels.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Applyra
Founded
2025
Country
France
Website
www.applyra.io
Vendor Details
Company Name
MobileAction
Founded
2013
Country
United States
Website
www.mobileaction.co
Product Features
App Store Optimization (ASO)
A/B Testing
No
App Store Localization
No
Benchmarking
Yes
Competitor Monitoring
Yes
Keyword Research Tools
Yes
Rank Tracking
Yes
Reporting / Analytics
Yes
Reviews Management
No
Sentiment Analysis
No
Product Features
App Store Optimization (ASO)
A/B Testing
No
App Store Localization
Yes
Benchmarking
Yes
Competitor Monitoring
Yes
Keyword Research Tools
Yes
Rank Tracking
Yes
Reporting / Analytics
Yes
Reviews Management
Yes
Sentiment Analysis
No
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
Yes
Lead Management
No
Multi-Campaign
Yes
Mobile App Analytics
A/B Testing
No
Channel Attribution
Yes
Cohort Analysis
Yes
Funnel Analysis
No
In-App Events Tracking
Yes
Push Notifications
No
Retention Tracking
Yes
Revenue Tracking
Yes
Uninstall Tracking
No