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Description

Apple Search Ads enables users to find your app seamlessly when they perform searches on the App Store, connecting them with your app precisely when they are interested. At Apple, we are committed to the idea that advertising can foster positive outcomes for both consumers and businesses alike. This commitment has led us to create a platform that not only offers exceptional performance and value for advertisers but also guarantees a customer experience that is enjoyable and trustworthy. You can easily establish your objectives, set a budget, and identify your target audience, all while launching a search results ad within just a few straightforward steps. Through intelligent automation, you can enhance your outcomes, paying only for app downloads at a price that suits you. The quick-view dashboard provides an efficient way to monitor your campaign's performance, giving you greater control over your advertising strategies and audience definitions. You have the flexibility of choosing between two placement options to showcase your app on the Search tab or prominently at the top of search results. Additionally, you can specify your audience selections and set personalized bids. To further boost your campaign's effectiveness, you'll receive tailored recommendations that can help improve overall performance. With Apple Search Ads, you not only enhance visibility but also ensure a strategic approach to reaching your ideal users.

Description

Ogury is an international advertising technology firm that provides privacy-centric advertising solutions to brands, agencies, and publishers by focusing on personas instead of individual identities. Their innovative approach transcends conventional contextual and semantic targeting methods, enabling brands to engage with the appropriate audience while safeguarding personal information. This strategy, referred to as personified advertising, emphasizes the targeting of anonymized personas based on distinct online behaviors and characteristics at the level of ad placements, which ensures privacy while optimizing both precision and effectiveness. The Active Insights platform allows brands to easily access and comprehend persona-driven insights in an engaging manner, thereby improving audience understanding without the need for personal identifiers. Featuring a comprehensive collection of pre-defined personas, the platform empowers brands to efficiently identify and connect with their ideal target audiences. Moreover, Ogury offers customized solutions that include captivating creative formats and strong partnerships with quality publishers, further enhancing their advertising capabilities. As a result, brands can leverage these insights and partnerships to maximize their advertising impact while maintaining consumer trust.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
ADCAPSULE Yes 
ASOScan Yes 
Adsmurai Yes 
Appflow Yes 
Astra by Redbox Mobile Yes 
BI Book Yes 
Braavo Yes 
Cascade Yes 
Catchbase Yes 
CorralData Yes 
Kleene Yes 
Kochava Yes 
Matia Yes 
Nativex Yes 
Sourcetable Yes 
SplitMetrics Optimize Yes 
Supermetrics Yes 
TROCCO Yes 

Integrations

5X No 
ADCAPSULE No 
ASOScan No 
Adsmurai No 
Appflow No 
Astra by Redbox Mobile No 
BI Book No 
Braavo No 
Cascade No 
Catchbase No 
CorralData No 
Kleene No 
Kochava No 
Matia No 
Nativex No 
Sourcetable No 
SplitMetrics Optimize No 
Supermetrics No 
TROCCO No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Apple

Founded

1976

Country

United States

Website

searchads.apple.com

Vendor Details

Company Name

Ogury

Founded

2014

Country

United Kingdom

Website

ogury.com

Product Features

Product Features

Alternatives

Alternatives

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