Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
AIRIS represents a cutting-edge, AI-driven customer data platform that allows marketers to seamlessly integrate and unify customer data in real-time across various channels, including web, mobile, cloud, CRM, and offline systems, thereby providing a comprehensive 360° perspective of each customer. It offers data teams the capability to load and map first-party data, create custom attributes, and reconcile identities from different sources, enabling the direct activation of those attributes into marketing or personalization strategies. With user-friendly dashboards and templates, AIRIS helps visualize insights effectively, facilitating quick segmentation, customer journey analysis, and the extraction of actionable metrics. Additionally, its predictive models, which include conversion and price-sensitivity scoring, automatically assign over 500 predictive attributes to users without the need for specialized data-science knowledge within the organization. By significantly reducing the timeline from data acquisition to visualization and activation, AIRIS empowers brands to transition from insights to active campaigns in mere minutes, thereby enhancing real-time remarketing efforts and overall marketing agility. This innovative approach not only streamlines the marketing process but also ensures that businesses can respond swiftly to changing customer behaviors and preferences.
Description
Data platform for marketing analytics and insights.
Are you ready to make better marketing decisions? We are glad you found us.
Madtrix automatically connects to your data sources and collects, stores and unifies your data. In minutes, your data warehouse for marketing data can be set up and you can begin building & sharing your dashboard.
All the support functions are available to help you succeed with your data. Our goal is to not only provide you with the tool, but also the knowledge and support you need to make the most of your data.
API Access
Has API
No
API Access
Has API
No
Integrations
Android
Yes
JavaScript
Yes
Looker
Yes
Microsoft Power BI
No
Salesforce
Yes
Integrations
Android
No
JavaScript
No
Looker
No
Microsoft Power BI
Yes
Salesforce
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
Custom
Pricing is based on the number of data sources, users and additional services.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Appier
Founded
2012
Country
Taiwan
Website
www.appier.com/en/products/airis
Vendor Details
Company Name
Madtrix Oy
Founded
2018
Country
Finland
Website
madtrix.io
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes