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Description

Every day, key data is crucial for making important decisions. You can see the big picture, such as trends in ROI over time. But you don't want to miss the details. We help you make confident business decisions that will propel your company forward. You can track the data that is important for decision making. This information is translated from marketing talk to business speak. You can see the impact of your decisions live. Aphrodite is self-service and GDPR compliant. It runs on SOC 2 compliant server. We don't keep any data and you can unlink any accounts at any moment. Manual reporting is becoming obsolete, according to us. It's easy to get all the insights you need with our patent-pending technology. Keep your eyes on the data that is important. Cross-reference Facebook account data with Google to see ad spending, ad-generated revenues, and organic income. Get instant clarity about your financials.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics No 
Awin No 
Connexity No 
Criteo No 
Daisycon No 
Google Ads No 
Google Marketing Platform No 
Google Sheets No 
Instagram No 
Kelkoo Group No 
LinkedIn No 
Pinterest No 
Rakuten LinkShare No 
SaleCycle No 
Slack No 
Snapchat No 
Telegram No 
TikTok No 
Tripadvisor No 
YouTube No 

Integrations

Adobe Analytics Yes 
Awin Yes 
Connexity Yes 
Criteo Yes 
Daisycon Yes 
Google Ads Yes 
Google Marketing Platform Yes 
Google Sheets Yes 
Instagram Yes 
Kelkoo Group Yes 
LinkedIn Yes 
Pinterest Yes 
Rakuten LinkShare Yes 
SaleCycle Yes 
Slack Yes 
Snapchat Yes 
Telegram Yes 
TikTok Yes 
Tripadvisor Yes 
YouTube Yes 

Pricing Details

$99 per month
Free Trial Yes 
Free Version No 

Pricing Details

1500€/month
Basic
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Aphrodite

Founded

2018

Country

United States

Website

aphrodite.io

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Business Intelligence

Ad Hoc Reports No 
Benchmarking No 
Budgeting & Forecasting No 
Dashboard Yes 
Data Analysis No 
Key Performance Indicators Yes 
Natural Language Generation (NLG) No 
Performance Metrics Yes 
Predictive Analytics No 
Profitability Analysis No 
Strategic Planning No 
Trend / Problem Indicators Yes 
Visual Analytics Yes 

Dashboard

Annotations No 
Data Source Integrations No 
Functions / Calculations No 
Interactive No 
KPIs No 
OLAP No 
Private Dashboards No 
Public Dashboards No 
Scorecards No 
Themes No 
Visual Analytics Yes 
Widgets No 

Data Visualization

Analytics No 
Content Management No 
Dashboard Creation No 
Filtered Views No 
OLAP No 
Relational Display No 
Simulation Models No 
Visual Discovery No 

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign Yes 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

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