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Average Ratings 0 Ratings

Total
ease
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support

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Description

Apache Hive is a data warehouse solution that enables the efficient reading, writing, and management of substantial datasets stored across distributed systems using SQL. It allows users to apply structure to pre-existing data in storage. To facilitate user access, it comes equipped with a command line interface and a JDBC driver. As an open-source initiative, Apache Hive is maintained by dedicated volunteers at the Apache Software Foundation. Initially part of the Apache® Hadoop® ecosystem, it has since evolved into an independent top-level project. We invite you to explore the project further and share your knowledge to enhance its development. Users typically implement traditional SQL queries through the MapReduce Java API, which can complicate the execution of SQL applications on distributed data. However, Hive simplifies this process by offering a SQL abstraction that allows for the integration of SQL-like queries, known as HiveQL, into the underlying Java framework, eliminating the need to delve into the complexities of the low-level Java API. This makes working with large datasets more accessible and efficient for developers.

Description

Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences. With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Apache Kylin Yes 
Apache Sentry Yes 
Ataccama ONE Yes 
ClicData Yes 
Data Virtuality Yes 
E-MapReduce Yes 
Jotform Yes 
LT Browser Yes 
Mode Yes 
OpenText Structured Data Manager Yes 
QuickBooks Online No 
Rocket Data Replicate & Sync Yes 
SAS Federation Server Yes 
Salesforce Data 360 Yes 
SecuPi Yes 
Vaultspeed Yes 
WEBDEV Yes 
WINDEV Yes 

Integrations

Apache Kylin No 
Apache Sentry No 
Ataccama ONE No 
ClicData No 
Data Virtuality No 
E-MapReduce No 
Jotform No 
LT Browser No 
Mode No 
OpenText Structured Data Manager No 
QuickBooks Online Yes 
Rocket Data Replicate & Sync No 
SAS Federation Server No 
Salesforce Data 360 No 
SecuPi No 
Vaultspeed No 
WEBDEV No 
WINDEV No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

£1,750/month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Apache Software Foundation

Founded

1999

Country

United States

Website

hive.apache.org

Vendor Details

Company Name

Hive Marketing Cloud

Founded

2010

Country

United Kingdom

Website

hivemarketingcloud.com

Product Features

ETL

Data Analysis No 
Data Filtering No 
Data Quality Control No 
Job Scheduling No 
Match & Merge No 
Metadata Management No 
Non-Relational Transformations No 
Version Control No 

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking No 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

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