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Description
Apache Hive is a data warehouse solution that enables the efficient reading, writing, and management of substantial datasets stored across distributed systems using SQL. It allows users to apply structure to pre-existing data in storage. To facilitate user access, it comes equipped with a command line interface and a JDBC driver. As an open-source initiative, Apache Hive is maintained by dedicated volunteers at the Apache Software Foundation. Initially part of the Apache® Hadoop® ecosystem, it has since evolved into an independent top-level project. We invite you to explore the project further and share your knowledge to enhance its development. Users typically implement traditional SQL queries through the MapReduce Java API, which can complicate the execution of SQL applications on distributed data. However, Hive simplifies this process by offering a SQL abstraction that allows for the integration of SQL-like queries, known as HiveQL, into the underlying Java framework, eliminating the need to delve into the complexities of the low-level Java API. This makes working with large datasets more accessible and efficient for developers.
Description
Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement
Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences.
With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Apache Kylin
Yes
Apache Sentry
Yes
Ataccama ONE
Yes
ClicData
Yes
Data Virtuality
Yes
E-MapReduce
Yes
Jotform
Yes
LT Browser
Yes
Mode
Yes
OpenText Structured Data Manager
Yes
Integrations
Apache Kylin
No
Apache Sentry
No
Ataccama ONE
No
ClicData
No
Data Virtuality
No
E-MapReduce
No
Jotform
No
LT Browser
No
Mode
No
OpenText Structured Data Manager
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
£1,750/month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Apache Software Foundation
Founded
1999
Country
United States
Website
hive.apache.org
Vendor Details
Company Name
Hive Marketing Cloud
Founded
2010
Country
United Kingdom
Website
hivemarketingcloud.com
Product Features
ETL
Data Analysis
No
Data Filtering
No
Data Quality Control
No
Job Scheduling
No
Match & Merge
No
Metadata Management
No
Non-Relational Transformations
No
Version Control
No
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
No
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
No
Drip Campaigns
No
Dynamic Content
No
Landing Pages / Web Forms
No
Lead Scoring
No
Sales Intelligence
No
Search Marketing
No
Segmentation
No
Social Marketing
No
Website Visitor Tracking
No