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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Aori offers a comprehensive suite of tools designed to empower marketers in mastering Google and Microsoft Ads, providing innovative solutions for crafting high-impact campaigns that yield superior results. Among its features, the SEM Tool enables the swift creation of Single Keyword Ad Group (SKAG) and Single Theme Ad Group (STAG) campaigns for both platforms, streamlining the process far more efficiently than traditional editors or web interfaces while utilizing established structures to enhance performance and simplify ongoing management. Moreover, the Microsoft Advertising SKAGs Tool seamlessly integrates with Microsoft Advertising, allowing users to develop SKAG campaigns without the need for data exports from Google. The Budget Manager feature delivers a consolidated view of campaign effectiveness, ensures adherence to predefined budgets, automates crucial tasks to avoid overspending or underspending, and reallocates funds to high-performing campaigns within the Aori framework. Additionally, the Ecom Tool expands these functionalities specifically for ecommerce advertising, ensuring that online retailers can maximize their advertising potential effectively. With these tools, Aori not only simplifies ad management but also significantly boosts the efficiency of marketing efforts.

Description

Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level. Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value. Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Google Ads Yes 
Google Ads Editor Yes 
Google Shopping No 
Mode Network Yes 

Integrations

Google Ads No 
Google Ads Editor No 
Google Shopping Yes 
Mode Network No 

Pricing Details

$60.00/month/user
Free Trial No 
Free Version Yes 

Pricing Details

$10/month
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Aori

Founded

2017

Country

USA

Website

aori.com

Vendor Details

Company Name

Product Metrics

Founded

2021

Website

www.productmetrics.io

Product Features

PPC

A/B Testing No 
Account Alerts Yes 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder Yes 

Search Engine Marketing (SEM)

A/B Testing No 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management No 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder Yes 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

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