Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Established by the entrepreneurial duo Rich and Beth Kahn, Anura provides a robust ad fraud prevention solution aimed at enhancing campaign performance by effectively identifying bots, malware, and fraudulent human activity. Having previously led a company recognized in the Inc. 5000 list for five consecutive years, the Kahns possess a wealth of experience in business success, including being honored with an Ernst & Young entrepreneur award in technology.
Anura’s innovative approach to mitigating ad fraud empowers advertisers to allocate more of their budgets toward business growth without the fear of wasted resources. By ensuring that only those visitors deemed 100% fraudulent are flagged, the solution significantly reduces false positives.
With its framework benchmarked against verified conversion data, Anura guarantees both accuracy and comprehensiveness in its fraud detection efforts. The platform features a highly detailed analytics dashboard, offering clear evidence of fraudulent activities. Combining cutting-edge machine learning technology with the expertise of seasoned engineers, Anura adeptly identifies even the most advanced fraud strategies in real-time, providing advertisers with peace of mind and confidence in their campaigns.
Description
ClickTrust serves as a comprehensive platform focused on ensuring high-quality advertising traffic and safeguarding against fraud for advertisers, marketing teams, and agencies involved in paid media initiatives. It meticulously examines web visits, ad impressions, app installations, affiliate clicks, and conversion events for any signs of fraudulent behavior, leveraging various techniques such as behavioral analysis, device and browser fingerprinting, IP intelligence, and established rules. Through a centralized dashboard, users gain access to risk assessments, detailed campaign and event investigations, session recordings, heatmaps, and the ability to download evidence reports for further scrutiny. The platform allows for easy deployment via web tags or creative scanning and supports integration with iOS, Android, and Flutter SDKs, alongside mobile measurement and affiliate attribution functionalities. Additionally, ClickTrust offers blocklists and fraud exclusion measures tailored to specific advertising channels, app event streams, and affiliate postbacks. Its application spans several documented cases, including but not limited to paid search and display, programmatic campaigns, mobile app acquisition strategies, affiliate marketing efforts, and evaluations of lead-generation traffic, highlighting its versatility in the advertising landscape. Through these capabilities, ClickTrust aims to empower its users with the tools necessary to navigate the complexities of digital advertising effectively.
API Access
Has API
No
API Access
Has API
Yes
Screenshots View All
No images available
Integrations
Axis LMS
Yes
CAKE
Yes
Contact Center Compliance
Yes
Everflow
Yes
Google Ad Manager
No
Google Ads
No
Google Tag Manager
No
HitPath
Yes
Lead Prosper
Yes
Meta Ads
No
Integrations
Axis LMS
No
CAKE
No
Contact Center Compliance
No
Everflow
No
Google Ad Manager
Yes
Google Ads
Yes
Google Tag Manager
Yes
HitPath
No
Lead Prosper
No
Meta Ads
Yes
Pricing Details
Upon Request
Pricing is provided from an Anura expert. Contact us to find the right package for you.
Free Trial
Yes
Free Version
No
Pricing Details
Pricing is built by a ClickTrust partner around the selected protection layers and usage volumes. Customers can start with one layer and add others as their media plan grows.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Anura Solutions, LLC
Founded
2017
Country
United States
Website
www.anura.io
Vendor Details
Company Name
ClearTrust
Founded
2020
Country
India
Website
clicktrust.cc/
Product Features
Click Fraud
Account Alerts
No
Activity Monitoring
No
IP Address Monitoring
No
IP Blocking
No
Keyword Tracking
No
Refund Management
No
Risk Assessment
No
Time on Site Tracking
No
Lead Generation
Contact Discovery
No
Contact Import/Export
No
Lead Capture
No
Lead Database Integration
No
Lead Nurturing
No
Lead Scoring
No
Lead Segmentation
No
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
No
PPC
A/B Testing
No
Account Alerts
No
Analytics / ROI Tracking
No
Bid Management
No
Budget Management
No
Campaign Management
No
Conversion Tracking
No
Google / Bing Ads
No
Keyword Research Tools
No
Keyword Tracking
No
Landing Pages / Web Forms
No
URL Builder
No
Product Features
Click Fraud
Account Alerts
No
Activity Monitoring
No
IP Address Monitoring
No
IP Blocking
No
Keyword Tracking
No
Refund Management
No
Risk Assessment
No
Time on Site Tracking
No