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Average Ratings 1 Rating
Description
Anonymised is a data platform that operates without the use of IDs, allowing both publishers and advertisers to effectively understand, reach, and measure their audiences on a large scale while ensuring that personal data remains secure. This platform enhances audience targeting capabilities by granting access to previously unreachable demographics, all while upholding privacy standards. Utilizing detailed audience insights and predictive artificial intelligence, Anonymised assists in discovering potential new customers. Moreover, it provides attribution features through cohort-based data to evaluate post-view conversion rates. With the decline of cookies and increasing privacy concerns, Anonymised emerges as a solution that harmonizes high performance with strict compliance. It serves as a bridge connecting publishers looking to optimize their audience monetization and advertisers striving for improved marketing outcomes. The proprietary technology of Anonymised guarantees scalability, precise targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can effectively monetize their entire audience base by targeting all users who have given their consent. This innovative approach not only addresses current market challenges but also sets a new standard for privacy-focused data utilization in advertising.
Description
ArcSpan is a groundbreaking platform designed specifically to cater to the needs of premier publishers globally. It enables you to extract maximum value from your audience while delivering the advertising targeting capabilities that clients require. Constructed with a foundation that prioritizes publishers and data proprietors, our platform incorporates essential elements for achieving success in revenue operations and gaining insights into monetization in a landscape dominated by first-party data. ArcSpan’s data-driven software seamlessly integrates with your existing technology partners, aiming to enhance addressable audience revenue, eCPM, fill-rate, yield, and brand safety. Our deep understanding of the challenges and opportunities faced by publisher revenue management teams in a rapidly changing market sets us apart. With extensive expertise in adtech, we unite recognized leaders from both the sell-side and buy-side to tackle complex issues head-on, ensuring that our clients are well-equipped to navigate the intricacies of the advertising landscape. This commitment to innovation and collaboration positions ArcSpan as a vital ally for publishers seeking to thrive in the digital age.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Anonymised
Founded
2019
Country
United Kingdom
Website
www.anonymised.io
Vendor Details
Company Name
ArcSpan
Founded
2020
Country
United States
Website
www.arcspan.com
Product Features
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No