Compare Amazon Video Ads vs. Orange Apron Media in 2025

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Description

Amazon Video Ads provide a platform for advertisers to connect with Amazon shoppers through targeted video content displayed on Amazon’s sites, mobile applications, and the wake screen of Fire tablets. Deliver your brand's message effectively by utilizing out-stream autoplay videos that promise an engaging advertising experience. These video ads begin playback automatically once the content is at least 50% visible on the viewer’s screen, though the audio is muted by default and requires user interaction to activate. If the video moves out of sight, autoplay will cease until it reappears. It is important to avoid incorporating call-to-action elements that prompt users to click, as clicking the video player will enable sound and potentially restart the video. Typically, Amazon video ads feature the advertiser's logo, a text headline, and a call-to-action link next to the video display. This standardized layout simplifies the process, as it eliminates the need for creative design assistance from Amazon Advertising and is accessible for both mobile and desktop use. Additionally, advertisers can benefit from the extensive reach of Amazon’s audience, enhancing their brand visibility across various platforms.

Description

Partnering with The Home Depot allows you to connect with our extensive network of 198 million unique customers, both online and across our 2,322 retail locations. Our website garners an impressive 3.6 billion visits annually, providing a significant platform for your brand. Through Orange Apron Media, advertisers can engage with our customer base effectively. With our self-service features, you can access The Home Depot's advertising platforms around the clock. Additionally, you can utilize real-time, brand-specific analytics to swiftly enhance your campaign strategies. Our dedicated support team is always ready to assist with any inquiries. In FY21, The Home Depot experienced 1.76 billion customer transactions, contributing to a remarkable $6 billion increase in sales. On average, our advertising partners enjoy returns exceeding double their investment in ads. Advertise through various channels owned by The Home Depot, including in-grid placements, carousel ads for sponsored products, prominent top-of-page banners, and tailored email campaigns. This partnership allows for reaching targeted audiences and offers numerous customization opportunities to optimize your advertising efforts. Furthermore, leveraging our established reputation can amplify your brand's visibility and success.