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Description

Amazon Video Ads provide a platform for advertisers to connect with Amazon shoppers through targeted video content displayed on Amazon’s sites, mobile applications, and the wake screen of Fire tablets. Deliver your brand's message effectively by utilizing out-stream autoplay videos that promise an engaging advertising experience. These video ads begin playback automatically once the content is at least 50% visible on the viewer’s screen, though the audio is muted by default and requires user interaction to activate. If the video moves out of sight, autoplay will cease until it reappears. It is important to avoid incorporating call-to-action elements that prompt users to click, as clicking the video player will enable sound and potentially restart the video. Typically, Amazon video ads feature the advertiser's logo, a text headline, and a call-to-action link next to the video display. This standardized layout simplifies the process, as it eliminates the need for creative design assistance from Amazon Advertising and is accessible for both mobile and desktop use. Additionally, advertisers can benefit from the extensive reach of Amazon’s audience, enhancing their brand visibility across various platforms.

Description

Oculu, a trailblazer in the realm of online video advertising, offers a comprehensive range of effective video solutions through our advanced video platform, innovative video formats, video Ad tags, and a dedicated media management team, catering to both brands and agencies alike. It is widely recognized that video reigns supreme in the advertising landscape today. While static image ads still have their place, they have undeniably been outpaced by the impact of video content. This shift can be attributed to the evolving viewing habits and preferences of consumers. As a sector that depends on consumer engagement, it is imperative for us to adapt our strategies to resonate with our target audience. Just as there is a notion that art reflects life, it can be argued that successful advertising must also mirror the realities of contemporary society. Thus, embracing the currents of a rapidly digitalizing world is essential, and we achieve this by leveraging the power of video advertising, which continues to evolve and capture attention. By staying aligned with these trends, we ensure our campaigns remain relevant and effective.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Ads Yes 
Amazon Brand Lift Yes 
Amazon Marketing Cloud Yes 
Amigo Yes 
Biteable Yes 
DinMo Yes 
HubiFi Yes 
Kleene Yes 
Latitude Yes 
Publishwide Yes 
Quaeris Yes 
Scispot Yes 
TunesBank Yes 
iDerive Yes 

Integrations

Amazon Ads No 
Amazon Brand Lift No 
Amazon Marketing Cloud No 
Amigo No 
Biteable No 
DinMo No 
HubiFi No 
Kleene No 
Latitude No 
Publishwide No 
Quaeris No 
Scispot No 
TunesBank No 
iDerive No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Amazon Advertising

Founded

1994

Country

United States

Website

advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads

Vendor Details

Company Name

Oculu

Founded

2012

Country

United States

Website

oculu.com

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives