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features
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support

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Description

Enhance your revenue stream through a straightforward server-to-server header bidding integration that opens the door to exclusive demand from Amazon and other potential buyers. This approach combines distinctive product advertisements from Amazon with additional buyer demand, ensuring that all bidders are given an equal and transparent opportunity to compete. With just one integration, you can connect to a wide array of buyers, making it easy to automatically establish ad server line items with only a few clicks. Accessing diverse demand is streamlined through a single click-through agreement, which consolidates all earnings into one payment made within a mere 60 days. By facilitating ads from both Amazon and other buyers, you can significantly reduce latency thanks to a single ad call to our server. The Unified Ad Marketplace operates as an invitation-only service, specifically tailored for web publishers who either directly represent their site or have exclusive rights, utilizing Google Ad Manager (previously known as DoubleClick for Publishers or DFP) as their advertising server. Our buyer network on UAM features well-known partners such as OpenX, PubMatic, Magnite, Index Exchange, and Smaato, with plans to continuously integrate new demand partners to keep the list current and expanding. This ensures that publishers can maximize their monetization potential while utilizing the latest bidding technologies available.

Description

Prebid is an open-source solution that provides a range of tools aimed at assisting publishers in integrating header bidding into their websites and applications. Among its offerings are Prebid.js, Prebid Server, and Prebid Mobile, which enable publishers to surpass conventional waterfall models and maximize their programmatic advertising revenues. By fostering increased competition for ad inventory, Prebid’s adaptable and scalable solutions significantly boost monetization efforts. Furthermore, the platform prioritizes user privacy with initiatives such as Shared ID, ensuring that user data is handled responsibly. Additionally, Prebid benefits from a vibrant community that fosters ongoing development and support, connecting a worldwide network of advertising technology experts. This collaborative environment not only enhances the platform’s capabilities but also keeps it aligned with the latest industry trends and challenges.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Magnite Yes 
Microsoft Monetize Yes 
PubMatic Yes 
Sharethrough Yes 
Sovrn Yes 
Adloox No 
Amazon Ads Yes 
Confiant No 
Crystall.io No 
Google Ad Manager Yes 
New Relic No 
OpenX Yes 
Seedtag No 
Xandr No 
iion No 

Integrations

Magnite Yes 
Microsoft Monetize Yes 
PubMatic Yes 
Sharethrough Yes 
Sovrn Yes 
Adloox Yes 
Amazon Ads No 
Confiant Yes 
Crystall.io Yes 
Google Ad Manager No 
New Relic Yes 
OpenX No 
Seedtag Yes 
Xandr Yes 
iion Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Free
Open source
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

aps.amazon.com/aps/unified-ad-marketplace/

Vendor Details

Company Name

Prebid

Founded

2015

Country

United States

Website

prebid.org

Product Features

Alternatives

HeadBidder Reviews

HeadBidder

FM Labs LLC