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Average Ratings 0 Ratings

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ease
features
design
support

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Description

Boost your revenue and minimize latency seamlessly through a single connection to our server-to-server marketplace. Our auction-level analytics ensure that the highest bid is always the victor, with no charges for publishers and just a minimal $0.01 CPM for bidders. Collaborate more effectively with your favorite partners, such as Amazon, while gaining access to over 50 additional buyers. By making a single ad call from your page or app, Transparent Ad Marketplace takes care of the rest on the server-side. You can leverage exclusive Amazon demand and benefit from our expertise in developing scalable infrastructure. A simple SDK setup allows all demand partners to compete simultaneously. Effortlessly integrate with ad-tech services designed to enhance your business growth. These integrations require no additional development efforts and include dedicated support from APS. Expand your partner network with ease, thanks to our turnkey monetization solution suitable for publishers of any scale. The only prerequisite for utilizing TAM is an active connection with the multi-slot header bidding tag from Amazon Publisher Services (APS), ensuring a straightforward path to increased profitability. Overall, this system streamlines ad management while maximizing potential earnings.

Description

Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Ads Yes 
DV Publisher Suite Yes 
Freestar Yes 
Magnite Yes 
Microsoft Monetize Yes 
OpenX Yes 
PubMatic Yes 
Sharethrough Yes 
Smoot AI Yes 
Snigel Yes 
Sovrn Yes 
SpotX Yes 
Verve Yes 
Xandr Yes 
iion Yes 

Integrations

Amazon Ads No 
DV Publisher Suite No 
Freestar No 
Magnite No 
Microsoft Monetize No 
OpenX No 
PubMatic No 
Sharethrough No 
Smoot AI No 
Snigel No 
Sovrn No 
SpotX No 
Verve No 
Xandr No 
iion No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

€500 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Amazon

Country

United States

Website

aps.amazon.com/aps/transparent-ad-marketplace/

Vendor Details

Company Name

Passendo

Founded

2016

Country

Denmark

Website

passendo.com

Product Features

Alternatives

Alternatives

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