Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Insights from Chief Marketing Officers (CMOs) play a crucial role in guiding advertisers to effectively allocate budgets, refine campaign strategies, and enhance media return on investment (ROI). By establishing a cohesive perspective on marketing efforts, CMOs facilitate a comprehensive approach to funnel management. Advertisers are able to assess the efficacy of strategies deployed at various stages of the sales funnel. Additionally, article-level reports generated by CMOs reveal the connections between target audiences, geographic locations, and the performance of different ad creatives. This data empowers marketers to swiftly adapt their tactics, thereby boosting overall campaign performance. Furthermore, Omnichannel Statistics (OCM) serves as a tool for advertisers to evaluate the cumulative impact of their advertising approaches on consumer behavior both on and off Amazon, even while campaigns are still running. CMOs integrate insights from all available channels, encompassing both online and offline shopping patterns. It's worth noting that all Amazon Ads products prioritize user privacy and security, ensuring that all reporting is done in an aggregated and anonymized manner. This comprehensive data not only fosters informed decision-making but also enhances the strategic planning process for future campaigns.
Description
TheOptimizer was designed by industry veterans with over a decade of experience. It is a centralized automated campaign management system.
Automate your campaigns optimization process to increase your ROI, save time and make more money. Automate your campaigns optimization process using accurate campaign analytics. Flexible automatic rules, smart list and other tools are available to automate the process. Protect your adspent with 24/7 rules at campaign, widgets, and creatives levels.
Based on the performance of your campaign, you can automatically adjust budgets and bids. You can clone your native campaigns in a few clicks without having to start everything again.
Automate your optimization process completely based on accurate campaign data, using rule-based optimization actions, and more.
You can quickly update and set publisher and/or camapign bids without needing to log into your traffic source. You can automatically monitor and pause low performing/saturated creativitys using createive level rules.
API Access
Has API
API Access
Has API
Integrations
AdsBridge
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
Binom
FunnelFlux
Google Analytics
Outbrain
Integrations
AdsBridge
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
Binom
FunnelFlux
Google Analytics
Outbrain
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$199 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/measurement-analytics/omnichannel-metrics
Vendor Details
Company Name
TheOptimizer.io
Founded
2017
Country
Albania
Website
theoptimizer.io
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Affiliate
Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Push Notifications
A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications
Social Media Marketing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling