Compare Amazon Omnichannel Metrics vs. Digital First AI

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. We're building the first marketing platform for AI search as a channel. We show enterprise brands exactly where they stand when customers discover them through AI — then give them the precise playbook to show up stronger. This is Generative Engine Optimization, also known as AI SEO. We analyze over one million AI responses monthly per brand. Using applied AI and data science at scale, we give brands statistical confidence in our actionable insights. We decode what gets brands mentioned more and ranked higher, provide reliable brand monitoring and competitive intelligence, then deliver actionable content strategies that move the needle. Our AI SEO and AI search engine optimization tools are built for how LLMs actually work. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale 1M+ monthly custom prompts per brand across all major LLMs for statistically confident brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: Specific content, messaging and distribution tactics that increase your AI search visibility. Dedicated Customer Success: Hands-on training and strategic guidance to turn insights into improved performance in AI search. Built for AI search as a channel: Organic visibility today, paid advertising and commerce tomorrow. Proven Leadership: Founded by The Trade Desk veterans who pioneered data-driven digital advertising. Backed by data scientists from OpenAI, Meta and other AI leaders.

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

Jellyfish, the top Engineering Management Platform, provides complete visibility into engineering organizations, their work, and their operations. Jellyfish analyzes engineering signals from Git, Jira, and contextual business data such as roadmapping, incident response, calendar, and collaboration tool. This allows engineering leaders to align engineering decisions and business initiatives, and deliver the right software on time and efficiently. Jellyfish allows engineering leaders to focus their teams on the most important things for the business, driving strategic decision-making and delivering results.

Hopted is a cloud-based data automation platform built for Amazon sellers. It connects Google Sheets directly to Amazon Seller Central and other key business tools, streamlining the way sellers manage reports, profitability, and operations — all without the hassle of CSV files. With Hopted, you can pull live data from Amazon — including FBA, AWD, and Ads — directly into your spreadsheets. Instantly access real-time sales, fees, inventory levels, and performance metrics. This gives you a single, reliable source of truth to track margins, uncover hidden costs, and identify your most profitable products. What sets Hopted apart is its 2-way sync: not only can you extract data, but you can also send updates back to Amazon. Update pricing, inventory, and listing details — directly from Google Sheets — without switching tabs or logging into Seller Central. Ideal for Amazon sellers, agencies, and ops teams managing multiple accounts, Hopted eliminates the need for repetitive manual work. No more downloading and formatting CSVs. Just live, accurate data — always where you need it. Whether you’re scaling your private label brand or managing clients, Hopted empowers you to save hours daily, reduce errors, and make smarter, faster decisions. Customizable workflows and spreadsheet-native flexibility give you full control, even if you’re not a technical user. Ditch the copy-paste chaos. With Hopted, Amazon Seller Central finally works the way you do — in real-time, in Google Sheets.

Ecwid by Lightspeed makes it easy to add an online shop to any website or social media profile. Ecwid is used by hundreds of thousands merchants in 175 different countries. It has everything you need for reaching your customers wherever they may be: in-person or through your website, Instagram and Facebook, Amazon, Google Shopping, or Amazon. Ecwid's integrated point-of-sale and email marketing integrations and dedicated mobile app allow you to manage your marketing, sales, and merchandising from anywhere.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

Amazon Bedrock is a comprehensive service that streamlines the development and expansion of generative AI applications by offering access to a diverse range of high-performance foundation models (FMs) from top AI organizations, including AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon. Utilizing a unified API, developers have the opportunity to explore these models, personalize them through methods such as fine-tuning and Retrieval Augmented Generation (RAG), and build agents that can engage with various enterprise systems and data sources. As a serverless solution, Amazon Bedrock removes the complexities associated with infrastructure management, enabling the effortless incorporation of generative AI functionalities into applications while prioritizing security, privacy, and ethical AI practices. This service empowers developers to innovate rapidly, ultimately enhancing the capabilities of their applications and fostering a more dynamic tech ecosystem.