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Description

Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.

Description

Established by Sellers, our agency meticulously analyzes your Amazon advertising data and deploys targeted strategies aimed at enhancing profitability, boosting brand recognition, and creating value within the Amazon ecosystem. The realm of Amazon advertising has evolved into a highly competitive landscape, often described as a technical arms race. Since 2020, we have devoted resources to developing our proprietary software, positioning ourselves as the most data-driven solution for Amazon brands while ensuring optimal performance on the platform. Navigating the Amazon marketplace requires a nuanced approach, as adjustments in advertising can significantly influence organic visibility and, consequently, market share. Through SellerMetrics' comprehensive reporting, we gain invaluable insights that enable us to make a meaningful impact on our clients' overall business success. We firmly believe that harmonizing your Amazon advertising strategies with your broader operational plans leads to the most favorable outcomes. This approach encompasses a deep understanding of your products as well as staying informed about current operational practices to maintain competitive advantage. Ultimately, our goal is to ensure that your Amazon presence not only thrives but also aligns seamlessly with your overall business objectives.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Ads Yes 
Amazon Yes 
Amazon DSP Yes 
Amazon Marketing Cloud Yes 
Amazon Omnichannel Metrics Yes 
Amazon Video Ads Yes 

Integrations

Amazon Ads Yes 
Amazon No 
Amazon DSP No 
Amazon Marketing Cloud No 
Amazon Omnichannel Metrics No 
Amazon Video Ads No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/measurement-analytics/brand-lift

Vendor Details

Company Name

SellerMetrics

Founded

2020

Country

United States

Website

sellermetrics.app/

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Amazon Seller Tools

A/B Testing No 
Alerts / Notifications No 
Analytics / Reporting No 
Campaign Management No 
Competitor Analysis No 
Content Management / Optimization No 
Conversion / ROI Tracking No 
Customer Data Management No 
Email Marketing No 
Feedback Management No 
Inventory Management No 
Keyword Tracking / Research No 
Order Management No 
PPC Ads Management No 
Price Optimization No 
Rank Optimization No 
Refund Management No 
Review Management No 
Sales Tracking / Analysis No 
Shipping Management No 
Trend Analysis No 

Alternatives

Alternatives

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