Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.

Description

IRIS+ serves as the widely recognized platform for impact investors aiming to assess, manage, and enhance their social and environmental contributions. This system offers a detailed framework that effectively converts intentions regarding impact into quantifiable outcomes, providing essential tools and guidance for integrating social and environmental considerations into investment strategies, alongside traditional measures of risk and return. By improving the clarity and comparability of data, IRIS+ allows investors to articulate their objectives, strategies, and anticipated outcomes in a shared vernacular; gain insights from empirical research and exemplary practices; evaluate performance based on fundamental metrics and standardized data categories; utilize impact data to foster improved results; and relay performance information to stakeholders through uniform data and templates. Additionally, the system is designed to meet the specific profiles and priorities of users, enabling them to choose impact themes and align with Sustainable Development Goals (SDGs) that resonate with their investment philosophy, which they can subsequently organize into customized frameworks for easier implementation. This adaptability ensures that IRIS+ remains relevant and effective for a diverse range of investors committed to making a positive difference.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Yes 
Amazon Ads Yes 
Amazon DSP Yes 
Amazon Marketing Cloud Yes 
Amazon Omnichannel Metrics Yes 
Amazon Video Ads Yes 
Impact Toolkit No 

Integrations

Amazon No 
Amazon Ads No 
Amazon DSP No 
Amazon Marketing Cloud No 
Amazon Omnichannel Metrics No 
Amazon Video Ads No 
Impact Toolkit Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/measurement-analytics/brand-lift

Vendor Details

Company Name

The Global Impact Investing Network

Founded

2009

Country

United States

Website

iris.thegiin.org

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

Impact Toolkit Reviews

Impact Toolkit

The Global Impact Investing Network
Impact Investor Tool Reviews

Impact Investor Tool

Impact Institute
b.world Reviews

b.world

threshold.world