Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.
Description
IRIS+ serves as the widely recognized platform for impact investors aiming to assess, manage, and enhance their social and environmental contributions. This system offers a detailed framework that effectively converts intentions regarding impact into quantifiable outcomes, providing essential tools and guidance for integrating social and environmental considerations into investment strategies, alongside traditional measures of risk and return. By improving the clarity and comparability of data, IRIS+ allows investors to articulate their objectives, strategies, and anticipated outcomes in a shared vernacular; gain insights from empirical research and exemplary practices; evaluate performance based on fundamental metrics and standardized data categories; utilize impact data to foster improved results; and relay performance information to stakeholders through uniform data and templates. Additionally, the system is designed to meet the specific profiles and priorities of users, enabling them to choose impact themes and align with Sustainable Development Goals (SDGs) that resonate with their investment philosophy, which they can subsequently organize into customized frameworks for easier implementation. This adaptability ensures that IRIS+ remains relevant and effective for a diverse range of investors committed to making a positive difference.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Amazon
Yes
Amazon Ads
Yes
Amazon DSP
Yes
Amazon Marketing Cloud
Yes
Amazon Omnichannel Metrics
Yes
Amazon Video Ads
Yes
Impact Toolkit
No
Integrations
Amazon
No
Amazon Ads
No
Amazon DSP
No
Amazon Marketing Cloud
No
Amazon Omnichannel Metrics
No
Amazon Video Ads
No
Impact Toolkit
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/measurement-analytics/brand-lift
Vendor Details
Company Name
The Global Impact Investing Network
Founded
2009
Country
United States
Website
iris.thegiin.org
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No