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Description
Enhance your business on Amazon by refining your off-Amazon experiences. Amazon Attribution serves as a powerful advertising and analytics tool that provides marketers with valuable insights into how various non-Amazon marketing channels—such as search, social media, video, display, and email—affect shopping behavior and sales performance on Amazon. By leveraging these insights, you can identify innovative strategies to expand your Amazon presence through improved off-platform experiences. Gaining an understanding of the effectiveness of your multi-channel digital marketing efforts is crucial. Utilize real-time advertising analytics to make necessary adjustments that will maximize your impact and improve operational efficiency. Discover which of your marketing strategies yield the highest return on investment and drive significant sales, helping you to formulate future marketing strategies. Currently, Amazon Attribution is available to professional sellers enrolled in the Amazon Brand Registry, as well as vendors and agencies with clients selling on Amazon, allowing eligible sellers and vendors to utilize this measurement tool effectively. In this way, you can take a data-driven approach to enhance your marketing efforts and ultimately boost your business's growth on Amazon.
Description
Each vendor receives a personalized dashboard to track their sales performance, identifying both peaks and troughs in their results. The Marketplace software provides the option for vendors to utilize either a brand name or their store's name to create the primary URL for their web pages. Additionally, the Multi-vendor software portfolio page empowers sellers to showcase their store, highlight their products, and offer comprehensive information to potential customers. Administrators have the ability to create custom attributes that sellers can select when listing products on the frontend. Moreover, sellers can enhance their product listings by importing promotional or demonstration videos from YouTube. The Quick View feature, powered by Ajax, allows customers to see product details in a convenient popup, eliminating the need to navigate to a separate product page. Furthermore, the built-in emailing system enables bulk communication with sellers regarding payments, revenue distributions, and special offers for customers. The exclusive multi-vendor eCommerce theme is designed to be responsive, ensuring compatibility across various screen sizes, while also providing a user-friendly interface that enhances the overall shopping experience. This comprehensive approach not only streamlines operations for vendors but also improves customer engagement and satisfaction.
API Access
Has API
Yes
API Access
Has API
No
Integrations
5X
Yes
AWS Secrets Manager
Yes
Amazon
Yes
Amazon Ads
Yes
Amazon Fresh
Yes
Amazon Transcribe
Yes
Beats
Yes
Commvault Cloud
Yes
Commvault HyperScale X
Yes
Skai
Yes
Integrations
5X
No
AWS Secrets Manager
No
Amazon
No
Amazon Ads
No
Amazon Fresh
No
Amazon Transcribe
No
Beats
No
Commvault Cloud
No
Commvault HyperScale X
No
Skai
No
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
Yes
Mac
Yes
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com/solutions/products/amazon-attribution
Vendor Details
Company Name
Apptha
Founded
2011
Country
India
Website
www.apptha.com/magento/marketplace
Product Features
Amazon Seller Tools
A/B Testing
No
Alerts / Notifications
No
Analytics / Reporting
Yes
Campaign Management
No
Competitor Analysis
No
Content Management / Optimization
No
Conversion / ROI Tracking
Yes
Customer Data Management
No
Email Marketing
No
Feedback Management
No
Inventory Management
No
Keyword Tracking / Research
No
Order Management
No
PPC Ads Management
No
Price Optimization
No
Rank Optimization
No
Refund Management
No
Review Management
No
Sales Tracking / Analysis
No
Shipping Management
No
Trend Analysis
No
Marketing Attribution
Attribution Modeling
Yes
Audience Segmentation
Yes
Conversion Tracking
Yes
Cross-Channel Attribution
Yes
Customer Journey Mapping
Yes
Multi-Touch Attribution
Yes
Predictive Analytics
No
ROI Tracking
Yes
Product Features
eCommerce
CRM
Yes
Catalog Management
No
Channel Management
No
Customer Accounts
Yes
Data Security
Yes
Email Marketing
No
Inventory Management
No
Kitting
Yes
Loyalty Program
No
Mobile Access
Yes
Multi-Store Management
Yes
Order Management
No
Product Configurator
No
Promotions Management
No
Returns Management
No
Reviews Management
Yes
SEO Management
No
Shopping Cart
Yes
Templates
Yes
