Average Ratings 8 Ratings
Average Ratings 0 Ratings
Description
Amazon Ads supports the growth of businesses and brands, regardless of their size. If your aim is to enhance brand visibility, promote your products, services, or brand, stimulate purchases, or boost customer loyalty, we provide the essential tools to identify the ideal advertising solutions that yield tangible results. To help you begin, we offer an overview of the advantages of digital advertising, information on Amazon Ads' diverse product offerings, a framework for establishing advertising objectives, and a glossary of frequently used industry terms. The ever-present digital landscape has created innovative avenues for customers to find, explore, and purchase products and brands. Digital advertisements can take various forms, including text, images, or videos, and can be found across multiple platforms, such as websites, social media, and streaming services. The realm of digital advertising presents numerous benefits, allowing businesses to connect with their audience in more meaningful ways. By leveraging these opportunities, companies can maximize their reach and engagement effectively.
Description
Amazon Video Ads provide a platform for advertisers to connect with Amazon shoppers through targeted video content displayed on Amazon’s sites, mobile applications, and the wake screen of Fire tablets. Deliver your brand's message effectively by utilizing out-stream autoplay videos that promise an engaging advertising experience. These video ads begin playback automatically once the content is at least 50% visible on the viewer’s screen, though the audio is muted by default and requires user interaction to activate. If the video moves out of sight, autoplay will cease until it reappears. It is important to avoid incorporating call-to-action elements that prompt users to click, as clicking the video player will enable sound and potentially restart the video. Typically, Amazon video ads feature the advertiser's logo, a text headline, and a call-to-action link next to the video display. This standardized layout simplifies the process, as it eliminates the need for creative design assistance from Amazon Advertising and is accessible for both mobile and desktop use. Additionally, advertisers can benefit from the extensive reach of Amazon’s audience, enhancing their brand visibility across various platforms.
API Access
Has API
Yes
API Access
Has API
No
Integrations
Amazon Brand Lift
Yes
Amazon Marketing Cloud
Yes
Adglow
Yes
Adpulse
Yes
Amazon
Yes
Amazon Associates
Yes
Beats
Yes
ChannelAdvisor
Yes
CorralData
Yes
Finch
Yes
Integrations
Amazon Brand Lift
Yes
Amazon Marketing Cloud
Yes
Adglow
No
Adpulse
No
Amazon
No
Amazon Associates
No
Beats
No
ChannelAdvisor
No
CorralData
No
Finch
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Amazon
Founded
1994
Country
United States
Website
advertising.amazon.com
Vendor Details
Company Name
Amazon Advertising
Founded
1994
Country
United States
Website
advertising.amazon.com/en-us/resources/ad-specs/custom-media/amazon-video-ads
Product Features
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No