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support

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Description

Amazon Augmented AI (Amazon A2I) simplifies the creation of workflows necessary for the human evaluation of machine learning predictions. By providing an accessible platform for all developers, Amazon A2I alleviates the burdensome tasks associated with establishing human review systems and overseeing numerous human reviewers. In various machine learning applications, it is often essential for humans to assess predictions with low confidence to confirm their accuracy. For instance, when extracting data from scanned mortgage applications, human intervention may be needed in instances of subpar scans or illegible handwriting. However, developing effective human review systems can be both time-consuming and costly, as it requires the establishment of intricate processes or workflows, the development of bespoke software for managing review tasks and outcomes, and frequently, coordination of large teams of reviewers. This complexity can deter organizations from implementing necessary review mechanisms, but A2I aims to streamline the process and make it more feasible.

Description

Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AWS AI Services Yes 
AWS Secrets Manager Yes 
Amazon No 
Amazon Ads No 
Amazon DSP No 
Amazon Fresh Yes 
Amazon Marketing Cloud No 
Amazon Omnichannel Metrics No 
Amazon Rekognition Yes 
Amazon SageMaker Yes 
Amazon Textract Yes 
Amazon Transcribe Yes 
Amazon Video Ads No 
Beats Yes 
Codeless Platforms BPA Platform Yes 
Commvault Cloud Yes 
Commvault HyperScale X Yes 
Splunk User Behavior Analytics Yes 

Integrations

AWS AI Services No 
AWS Secrets Manager No 
Amazon Yes 
Amazon Ads Yes 
Amazon DSP Yes 
Amazon Fresh No 
Amazon Marketing Cloud Yes 
Amazon Omnichannel Metrics Yes 
Amazon Rekognition No 
Amazon SageMaker No 
Amazon Textract No 
Amazon Transcribe No 
Amazon Video Ads Yes 
Beats No 
Codeless Platforms BPA Platform No 
Commvault Cloud No 
Commvault HyperScale X No 
Splunk User Behavior Analytics No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

aws.amazon.com/augmented-ai/

Vendor Details

Company Name

Amazon

Founded

1994

Country

United States

Website

advertising.amazon.com/measurement-analytics/brand-lift

Product Features

Machine Learning

Deep Learning No 
ML Algorithm Library No 
Model Training No 
Natural Language Processing (NLP) No 
Predictive Modeling No 
Statistical / Mathematical Tools No 
Templates No 
Visualization No 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Alternatives

Alternatives

Dialogflow Reviews

Dialogflow

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