Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Average Ratings 0 Ratings

Total
ease
features
design
support

No User Reviews. Be the first to provide a review:

Write a Review

Description

Customers create their own experiences. Alterian's software adeptly identifies and maps the 'natural' pathways selected by customers, highlighting essential 'break points' throughout their journey and 'moments of truth' as they approach significant objectives, thus enhancing the value of every interaction for both the customer and the brand. This allows brands to assess and measure the impact of each strategic journey, demonstrating its influence on ongoing engagements and understanding its ramifications for their business objectives. The platform is designed to continuously learn and implement the most effective improvements, consistently evolving and refining each customer experience. Additionally, Alterian offers a comprehensive perspective of the customer's journey across various digital, offline, direct, and channel interactions. This ongoing communication with customers facilitates the visualization of complete customer journeys, enabling the monitoring of important shifts in customer interest at every engagement point, ultimately fostering deeper connections and insights.

Description

Intelligent Journey Orchestration represents a data-centric marketing approach that tracks customer behavior across multiple channels to achieve genuine one-to-one personalization in real time throughout the entire customer experience. The era when marketing dictated the customer journey has faded; nowadays, customers take the lead in a digital environment that demands businesses to not just fulfill their needs but to proactively identify and address those needs prior to them being voiced. Customer loyalty is increasingly granted to organizations that prioritize their clientele in every aspect of their operations. Marketing teams are evaluated based on their effectiveness in attracting customers, facilitating upselling and cross-selling opportunities, and fostering long-term customer loyalty through ongoing interactions. Nonetheless, companies have long recognized that without integrated access to comprehensive data, their marketing efforts risk devolving into a haphazard and uninformed guessing game, ultimately hindering their success. As customer expectations continue to evolve, the pressure on businesses to refine their marketing strategies intensifies, making the role of data integration even more critical in shaping meaningful customer relationships.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Auth0 Yes 
CanopyDeploy No 

Integrations

Auth0 No 
CanopyDeploy Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based No 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux Yes 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Alterian

Founded

1997

Country

United States

Website

alterian.com

Vendor Details

Company Name

Relay42

Founded

2010

Country

Netherlands

Website

relay42.com

Product Features

Customer Experience

Action Management No 
Analytics Yes 
Customer Segmentation Yes 
Dashboard Yes 
Feedback Management No 
Knowledge Management No 
Multi-Channel Collection Yes 
Sentiment Analysis Yes 
Survey Management No 
Text Analysis No 
Trend Analysis No 

Product Features

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Alternatives

Alternatives

BlueVenn Reviews

BlueVenn

Upland Software