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Average Ratings 2 Ratings

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support

Description

Reveal the genuine influence of marketing through an AI that analyzes vast amounts of real-time data to enhance revenue generation. Gain insights into how significant events affect revenue across various media sources, allowing for proactive strategies instead of relying on outdated marketing mix models that can take months to reflect changes. Make informed decisions regarding media budget adjustments as you adapt to shifts within the competitive landscape. This approach not only helps in comprehending the dynamics of revenue but also minimizes media expenditure inefficiencies. Optimize performance throughout brands and sub-segments within the most advanced organizations. Collect additional data to fine-tune media investments across various platforms. Utilize the entire brand portfolio to reach targeted audiences with the brands that resonate most effectively. Simultaneously, increase visibility into third-party, earned, owned, and paid media concerning revenue performance and essential metrics. Obtain actionable insights and near-real-time evaluations of strategies and media spending that drive revenue. Demonstrate the ROI, halo effects, and monetary value of different channels to CFOs or stakeholders, ensuring clarity and accountability in marketing efforts. This comprehensive approach not only fosters better financial understanding but also strengthens the overall marketing strategy.

Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
Facebook Yes 
Google Analytics Yes 
Instagram Yes 
LinkedIn Yes 
YouTube Yes 
AT Internet No 
Awin No 
Daisycon No 
Google Ads No 
Google Sheets No 
MixCommander No 
OAuth Yes 
Pinterest No 
Rakuten LinkShare No 
Slack No 
Snapchat No 
TikTok No 
X (Twitter) Yes 
trivago No 

Integrations

Adobe Analytics Yes 
Facebook Yes 
Google Analytics Yes 
Instagram Yes 
LinkedIn Yes 
YouTube Yes 
AT Internet Yes 
Awin Yes 
Daisycon Yes 
Google Ads Yes 
Google Sheets Yes 
MixCommander Yes 
OAuth No 
Pinterest Yes 
Rakuten LinkShare Yes 
Slack Yes 
Snapchat Yes 
TikTok Yes 
X (Twitter) No 
trivago Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

1500€/month
Basic
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Alembic

Country

United States

Website

getalembic.com

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign Yes 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Alternatives

Alternatives

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