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Description

Reveal the genuine influence of marketing through an AI that analyzes vast amounts of real-time data to enhance revenue generation. Gain insights into how significant events affect revenue across various media sources, allowing for proactive strategies instead of relying on outdated marketing mix models that can take months to reflect changes. Make informed decisions regarding media budget adjustments as you adapt to shifts within the competitive landscape. This approach not only helps in comprehending the dynamics of revenue but also minimizes media expenditure inefficiencies. Optimize performance throughout brands and sub-segments within the most advanced organizations. Collect additional data to fine-tune media investments across various platforms. Utilize the entire brand portfolio to reach targeted audiences with the brands that resonate most effectively. Simultaneously, increase visibility into third-party, earned, owned, and paid media concerning revenue performance and essential metrics. Obtain actionable insights and near-real-time evaluations of strategies and media spending that drive revenue. Demonstrate the ROI, halo effects, and monetary value of different channels to CFOs or stakeholders, ensuring clarity and accountability in marketing efforts. This comprehensive approach not only fosters better financial understanding but also strengthens the overall marketing strategy.

Description

Innovators who challenge themselves to pose the most difficult inquiries understand the necessity of having comprehensive data at their disposal. Utilize the largest integrated TV intelligence network globally to enhance the effectiveness of your television investments. Kinetiq swiftly captures all television exposure, merging paid, earned, and owned media into a single cohesive platform. Develop your strategy with an undeniably comprehensive perspective of your visibility and competitive environment. Monitor the timing and placement of your advertisements and assess how your television investments impact audience behavior. Evaluate your return on investment for both paid and earned sponsorships in virtually real-time across any market. Observe and respond to your brand’s earned media, from minor mentions to significant narratives. Real-time identification of what is being broadcast on over 2,500 channels across more than 85 countries is at your fingertips. Kinetiq surpasses traditional ad placement metrics. Effectively capture mentions, logo placements, and differentiate between paid and earned media instantaneously, allowing for agile and informed decision-making. This capability empowers brands to adapt quickly and refine their strategies based on immediate insights.

API Access

Has API Yes 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Adobe Analytics Yes 
App Store Yes 
Facebook Yes 
Google Analytics Yes 
Google Play Yes 
Instagram Yes 
LinkedIn Yes 
OAuth Yes 
X (Twitter) Yes 
YouTube Yes 

Integrations

Adobe Analytics No 
App Store No 
Facebook No 
Google Analytics No 
Google Play No 
Instagram No 
LinkedIn No 
OAuth No 
X (Twitter) No 
YouTube No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Alembic

Country

United States

Website

getalembic.com

Vendor Details

Company Name

Kinetiq

Founded

2002

Country

United States

Website

kinetiq.tv/

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Predictive Analytics

AI / Machine Learning No 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis No 

Product Features

Media Monitoring

Alerts / Notifications No 
Broadcast Media Monitoring No 
Content Translation No 
Dashboards / Reporting No 
Export Results No 
Online News Monitoring No 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring No 

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Alternatives

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